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To: Cogito who wrote (5186)	6/14/2011 5:22:49 AM
From: sylvester80	Respond to of 32692

Samsung Targeting Schools & Airlines With Galaxy Tab [Samsung Focusing on Partner Channels to Increase Android Tablet Sales; Partners With Airlines & Schools For Galaxy Tab Supply] Published by J. Angelo Racoma on 13 June, 2011 under PCs, Notebooks, Netbooks & Tablets nexus404.com Samsung is partnering with schools and businesses to help market the Galaxy Tab. Will this help boost their market share. With companies like Apple and Asus leading the consumer tablet market, Samsung is hoping to improve its sales figures by focusing on the education and business markets, with schools and airlines as big clients. The Apple iPad is still the best-selling tablet, while the Asus Eee Pad Transformer is said to follow at the #2 spot. While Samsung was among the first companies to challenge Apple in the tablet market, the Galaxy Tab has not been able to secure its top place in the consumer market for Android tablets. Samsung is changing its strategy by focusing on channel partners for the distribution of their Android tablets, with partnerships with American Airlines and the Korean public school system. We earlier reported that Samsung will provide American airlines with the 10.1-inch Galaxy Tab for use in their in-flight entertainment systems. The airline will deploy 6,000 units, which will replace the entertainment systems on American’s premium cabins, including those for trans-continental flights involving the Boeing 767 and 757. Meanwhile, Samsung is not just seeking the help of business partners. They’re also partnering with the education market. In particular, Samsung has started its partnerships by supplying the Korean public school system with 7-inch Galaxy tabs for their Smart School initiative. This will include wireless sharing of educational material. The tablets will also be used as a medium for communicating with parents through videoconferencing. Of course we see a marked disparity here, with the more capable 10-inch models being sold to the airlines, and smaller 7-inch models for the education market. This might be appropriate, though, as schools might want cheaper devices with screens that are less likely to break because of their size. With ebook readers having tablet functionalities, though, we suppose schools might be able to save money with e-ink based tablets like the Nook Touch if they intend to use Android tablets to distribute digital books.