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To: BillyG who wrote (25344)11/17/1997 6:37:00 AM
From: BillyG  Respond to of 50808
 
Cirrus Logic VGA to TV encoder with interface for DVD decoder........

Cirrus Logic Launches VGA-to-TV Encoders For
Sub-$1000 PC And Consumer Entertainment Appliance
Market

COMDEX -- Booth No. N114, Las Vegas Convention Center

LAS VEGAS--(BUSINESS WIRE)--Nov. 17, 1997--

New Encoders with Revolutionary Flicker Reduction

and Digital Interface Deliver Broadcast Picture

Quality for TV-Out Applications

Cirrus Logic Inc. (NASDAQ:CRUS) today at COMDEX, announced two new digital VGA-to-TV
encoders (CL-GD1052 and CL-GD1053) that address the sub-$1000 DVD-based entertainment
PC/TV, Internet PC and set-top box markets.

Demonstrated at the company's COMDEX booth (No. N114), the two new encoders are
pin-compatible, with the GD1053 offering support of Macrovision's anti-copy technology.

The new entries represent the industry's first digital TV-out solutions that incorporate a revolutionary
adaptive flicker-reduction technique. This proprietary technique, called IntelliFilter(TM) technology,
supports a full-feature set for PC/TV applications including gaming, DVD movies, Web Surfing and
low-cost CRT replacements, enabling supreme picture quality because the TV is used as a display.

Providing the industry's most comprehensive TV-out solution, the new encoders also offer scaling,
PnP (Picture-in-Picture) and support for Macrovision's anti-copy software.

High-quality VGA-to-TV output is made possible through the IntelliFilter's adaptive flicker-removal
algorithm that detects the content of the display for text, motion and sharp edges, while it intelligently
adopts or selects a filter level. This patented technology allows the new encoders to provide the best
picture quality on TV, especially for the Windows environment.

This is especially important for computer applications such as Microsoft Word and Excel, which are
designed for progressive-scan display rather than the interlaced display technology used on TVs that
can cause severe flickering and lead to poor display quality.

"With today's announcement, Cirrus Logic extends its multimedia offering to support a new class of
home entertainment systems that combine the functionality of a PC with the social environment of the
living room TV," said Art Swift, vice president of marketing for the PC Products Division of Cirrus
Logic.

"As major OEMs gear up for a big push of sub-$1,000 DVD-based home entertainment systems,
our encoders will be there to provide the performance and TV-out picture quality that consumers
will demand in these emerging products."

Dual-Input Capability

Another distinguishing feature that sets the encoders apart from other solutions is a dual-input
capability. Two 8-bit digital ports, one for a 3D graphics device and the other for MPEG-2
decoding, provides an ideal solution for DVD because one device supports both functions.

For graphics data requiring "scaling" and "flicker" removal stages, the device's VIDPORT1 provides
a direct interface to the encoder's scaling/flicker-reduction logic. The device's VIDPORT2 input
supports MPEG-2 decoders for viewing DVD content on either a PC or TV.

This dual-input capability is not available with any other encoders in the industry and allows Cirrus
Logic's chip solutions to lower the system cost for a complete DVD system while providing the best
picture quality possible. PnP Support

Picture-in-Picture (PnP) allows multiple windows to be viewed simultaneously on the same display
as required by the Windows OS. For example, a user can easily view a DVD movie in the
upper-right-hand corner of the TV display while simultaneously working on an Excel spreadsheet in
the main window.

Each of the new encoders is a "smart device" that determines the type of display being utilized (TV
or VGA monitor) and automatically adapts to its environment with the proper drivers.

Up and Down Scaling Supports Global Markets

Since NTSC can only display about 400 lines, vertical-down scaling is required to fit standard VGA
resolutions (including 800 x 600) on a TV. When displaying resolutions lower than 400 lines (such as
VGA Mode 13D, the most common mode for playing games on a PC), vertical and horizontal up
scaling is required for maximizing the viewing area.

This process requires either internal or external storage buffers to perform interpolation. Cirrus
Logic's encoders do not require any external storage buffers, which lowers the bill of materials
(BOM) while taking up less real estate on a printed circuit board.

Moreover, since the new encoders address wide-screen signaling (WSS) through its support of the
16:9 aspect ratio TV output, the device is well positioned to address the global market. The new
encoders also preserve visual quality through a digital interface. Most current TV-out solutions
implement an analog interface and its inherent noise adversely affects video quality. Macrovision 7
Support Secures Content

Cirrus Logic's GD1053 encoder provides Macrovision support to secure content -- a "must have"
by major OEMs. This industry standard anti-copy technology allows DVD- and DSS-based video
to be displayed on a TV set without the possibility of making a useable video-taped copy.
Pricing/Availability

The CL-GD1052 and CL-GD1053 digital NTSC/PAL are fully pin-compatible. The CL-GD1053
is Macrovision Revision 7-compliant as required for DVD solutions. Both CL-GD1052 and
CL-GD1053 are currently sampling with production quantities set for the first quarter of 1998. The
devices are available in a 44-pin PLC package with pricing set at $10.00 each in quantities of
10,000.

Cirrus Logic

Cirrus Logic is a premier supplier of system-level integrated circuits that demand high-performance
mixed-signal processing. The company applies its system expertise to enable high-volume
applications in data storage, networking, and multimedia for both computing and consumer
electronics markets as well as ultra-precision data acquisition applications for industrial automation
and instrumentation markets.

Cirrus Logic news releases may be obtained by fax by dialing 1-800-359-6414, or by dialing
510-249-4200 from outside the United States, or via the Internet on the world wide web at
cirrus.com

Note to editors: Cirrus Logic is a registered trademark and IntelliFilter is a trademark of Cirrus
Logic Inc. All other product names noted herein may be trademarks of their respective holders.

CONTACT: Tsantes & Associates
Christian Bateman, 408/369-1500
chris@tsantes.com
or
Cirrus Logic, Inc.
Devang Patel, 512/252-6073
devang@corp.cirrus.com




To: BillyG who wrote (25344)11/17/1997 7:02:00 AM
From: BillyG  Respond to of 50808
 
More Pioneer DVD. They have more products than Innovacon has announcements..................

Pioneer To Preview Leading-Edge DVD, CD-ROM and
Display Technology

LAS VEGAS--(BUSINESS WIRE)--Nov. 17, 1997--

Featured Products Include Industry's First DVD-R Drive, Highest Performance DVD-ROM Drive,
Device Bay Prototypes and DVD-RW Technology

Pioneer New Media Technologies will showcase its family of innovative DVD, CD-ROM and
display solutions at COMDEX/Fall '97. Highlights will include the industry's first DVD-R drive, the
highest-performance DVD-ROM drive, Device Bay prototypes, DVD-RW technology, a 24-disc
CD-ROM changer, a 32X CD-ROM drive and a new generation of plasma display products.


"There is a tremendous amount of excitement surrounding recent developments in both optical and
display and how these technologies will impact the way we live and work," said Paul Dempsey,
senior vice president of sales and marketing for Pioneer. "Through Pioneer's leadership many of
these developments are reaching the market. Comdex provides us an opportunity to demonstrate
our expertise and communicate our vision for the future."

The Pioneer booth will highlight the following products and technologies:

DAV Station

Digital AV station will be illustrating the convergence of the home theater with the home office,
integrating video, audio and computer data with internet access. New home entertainment systems
combining computer and AV components, expandable core systems for future computer peripherals
and AV components will be displayed. Including IEEE 1394 interface, built-in
DVD-ROM/CD-ROM, DVD video playback, GUI to AV component control and internet access,
using a 30-inch monitor.

DVD-R Drive

Pioneer's DVR-101S is the industry's first DVD recordable (DVD-R) drive. Compatible with
version 1.0 of the DVD-R standard, the drive offers 3.95GB capacity -- roughly six times more
than a CD-R disc. With its low cost per megabyte, compact design and portability, Pioneer's
DVD-R drive is ideal for short-run DVD authoring and long-term data archival.

DVD-ROM Drive

Pioneer's next generation DVD-ROM drive, the DVD-102, is the fastest DVD-ROM drive
available. It features 2.6 times the speed of first generation DVD-ROM technology and 24x
CD-ROM speed. This slot-load drive is compatible with multiple disc formats including CD-ROM,
CD-R and CD-RW.

Six-Disk CD-ROM Changer

The DRM 6324X is a 24x six-disc CD-ROM changer DRM-6324X, a 24X six-disc CD-ROM
changer. This external desktop product is targeted toward desktop and workgroup applications. In
comparison to competitive multiple disc CD-ROM changers, Pioneer's DRM-6324X offers industry
leading performance and a unique six-disc removable magazine.

32x CD-ROM Drive

The Pure CAV 32x is Pioneer's next generation CD-ROM drive. This 5.25-inch half-height drive is
among the fastest and first 32x CD-ROM drives to market. It takes advantage of Pioneer's
exceptional spindle motor design and vibration canceling techniques to operate at a high rate of 7300
rpm. Available with a SCSI or ATAPI interface, the unit also features a brushless motor for high
reliability.

DVDesigner

DVDesigner is an off-line design and planning tool that allows DVD-Video developers to organize
and manage DVD-Video assets, plan interactive logic and present various video, audio and graphic
elements for their DVD-Video titles.

Plasma Displays 40-inch VGA Plasma Display Panel

While other manufacturers are debuting similar flat-panel displays, Pioneer's 40-inch PDP boasts
several features and heightened performance that set it apart from all others. Beginning with its 400
cd/m2 brightness, the Pioneer unit is brighter than competitive PDP products. In addition, Pioneer's
unit is completely self-contained while maintaining an industry-leading maximum cabinet depth of
4-inches.

Device Bay Drive (DB33) Prototype

Pioneer's Device Bay DVD drive supports the Device Bay Interface specification, jointly developed
by Compaq, Intel and Microsoft. The slot load drive offers DVD/CD-ROM compatibility, 4X
DVD-ROM speed and 24X CD-ROM speed. The Device Bay is a modular bay containing a
number of simple connectors designed to expand the reach of the computer into consumer markets.
It will allow users to directly plug IEEE 1394 compliant peripherals into the PC CPUs, providing
interchangeability and dynamic insertion and removal of storage peripherals.

DVD Jukebox

Pioneer DVD-ROM jukebox offers the industry's first upgrade path to DVD technology. It features
470GB of data storage and high-speed performance with sustained data transfer rates of
3.4MB/second and random average seek times of less than 140 ms. Designed for archival or
multi-user applications, the jukebox is ideal for high-speed data access across networks. The
advanced DVD-ROM drives enable full motion video or imaging for multimedia applications.
Supported discs formats include single and dual layer DVD, DVD-R, CD-ROM, CD-RW and
CD-R.

In addition, Pioneer offers and will display a wide variety of CD-R and DVD-R media.

Pioneer New Media Technologies

Pioneer New Media Technologies Inc. is dedicated to bringing the very best of leading-edge
technology to market. Pioneer invented the world's first multiple-disc CD-ROM changer and offered
the first multifunction optical drive capable of reading and writing to both MO and WORM. The
Optical Division's products include DVD-ROM drives and DVD-recordable writers; CD-ROM
drives, changers and jukeboxes; optical drives; media; software; controllers; and accessories for a
wide range of storage and multimedia solutions in the educational, government, industrial and general
business markets.

For more information, contact Pioneer New Media Technologies Inc. at 2265 E. 220th Street, Long
Beach, Calif. 90810; phone (310) 952-2111 or (800) 444-6784; URL: www.pioneerusa.com

CONTACT: Roberts, Mealer & Co.
Sylvia Chansler/Stefanie Lopez, 714/957-1314
schansler@rmc.xo.com
slopez@rmc.xo.com