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Technology Stocks : Creative Labs (CREAF) -- Ignore unavailable to you. Want to Upgrade?

To: SASQUATCH who wrote (5777)	11/17/1997 9:58:00 AM
From: Jon Tara	Read Replies (1) \| Respond to of 13925

Actually, the most significant annoucement doesn't seem to have been noticed much, perhaps because Creative needs a lesson in marketing. It's the Soundblaster 64 CSS2 (who will know that they have a new card?) which is the first Dolby 5.1 sound card for PCs. This is discrete 5-channel sound. If the card has digital ins and outs, the card is going to be a BIG hit in the semi-professional recording market. And, even if not, it could be a big hit with gamers. They shoulda come up with a new name to drive home the notion of a new, revolutionary product. This is somewhat positive for us, though, as the confusion is going to delay the stock reaction, so we are likely to get follow-through as this (and other) news is digested. No pop and drop! Technically, we have nicely cleared that troublesome expanding triangle.