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Technology Stocks : Cloud, edge and decentralized computing -- Ignore unavailable to you. Want to Upgrade?


To: stockman_scott who wrote (688)6/27/2011 9:32:38 PM
From: Glenn Petersen  Respond to of 1685
 
Not bad:




To: stockman_scott who wrote (688)7/2/2011 5:11:49 PM
From: Glenn Petersen1 Recommendation  Respond to of 1685
 
Zynga, which filed a registration statement yesterday (see here Subject 58262 for a new thread devoted to Zynga) and promises to be a hot IPO, employs a variety of public and private clouds to run its business.

Zynga S-1 highlights cloud as competitive advantage

By Derrick Harris
GigaOm
Jul. 1, 2011, 10:48am PT

In some cases, cloud computing is merely a means to avoid investing in “undifferentiated heavy lifting,” but when done right, it actually can be a source of significant competitive advantage. So says Zynga, at least, which highlighted its unique cloud infrastructure, as well as its advanced analytics efforts, as part of its core strengths in the S-1 statement it filed this morning.

According to the form, Zynga views its “scalable technology infrastructure” as a core strength, stating, “We have created a scalable cloud-based server and network infrastructure that enables us to deliver games to millions of players simultaneously with high levels of performance and reliability.” In describing its cloud infrastructure as an important aspect of its business, Zynga’s S-1 says:

Our physical network infrastructure utilizes a mixture of our own datacenters and public cloud datacenters linked with high-speed networking. We utilize commodity hardware, and our architecture is designed for high availability and fault tolerance while accommodating the demands of social game play.

We have developed our architecture to work effectively in a flexible cloud environment that has a high degree of elasticity. For example, our automatic provisioning tools have enabled us to add up to 1,000 servers in a 24-hour period in response to game demand. We operate at a scale that routinely delivers more than one petabyte of content per day. We intend to invest in and use more of our own infrastructure going forward, which we believe will provide us with an even better cost profile and position us to further drive operating leverage.


Zynga has been touting its Z Cloud infrastructure for more than a year, which reverses the conventional approach to hybrid cloud computing. Whereas many analysts initially assumed companies would use private clouds as a gateway to public clouds, Zynga uses Amazon EC2 as a staging ground before ultimately moving games onto private cloud resources. Essentially, Amazon’s cloud lets Zynga scale elastically and determine average traffic load and other metrics, so that it can optimize its internal infrastructure for each game’s specific needs.

The goal of this strategy is efficiency: Zynga doesn’t have to invest in more resources than necessary upfront, nor does it have to worry about underprovisioning resources or otherwise inadequately configuring them when it brings games onto its private cloud. In many cases, private clouds can cost less than public clouds for applications with fairly stable usage patterns, and they help companies meet various requirements around security and compliance. Zynga uses Cloud.com for its private cloud infrastructure, as well as RightScale as a management layer that makes for a uniform experience in terms of managing both public and private resources.

As is the case with every leading web company, Zynga also highlights its big data strategy as a key differentiator. Describing its “sophisticated data analytics,” the S-1 notes, “The extensive engagement of our players provides over 15 terabytes of game data per day that we use to enhance our games by designing, testing and releasing new features on an ongoing basis. We believe that combining data analytics with creative game design enables us to create a superior player experience.”

Cloud computing and advanced analytics are double-edged swords, though. As Zynga’s S-1 acknowledges, relying on publicly hosted cloud computing resources makes it vulnerable to service outages like Amazon Web Services’ infamous April 2011 outage, which temporarily downed both FarmVille and CityVille. “If a particular game is unavailable when players attempt to access it or navigation through a game is slower than they expect, players may stop playing the game and may be less likely to return to the game as often, if at all,” the form states.

Relying on advanced infrastructures and analytics also means competing with companies such as Facebook, Google and others for employees skilled enough to keep Zynga’s operations on the cutting edge. Specifically, the company acknowledges, “game designers, product managers and engineers” are in high demand, making attracting and retaining them a resource-intensive process. In some cases, this has meant offering particularly attractive employees lucrative stock options, which could come back to bite the company. As it notes in the S-1, “[W]e expect that this [IPO] will create disparities in wealth among our employees, which may harm our culture and relations among employees.”

gigaom.com



To: stockman_scott who wrote (688)7/7/2011 10:24:52 AM
From: Glenn Petersen1 Recommendation  Read Replies (7) | Respond to of 1685
 
Storage Wars: Web Growth Sparks Data-Center Boom

By ANTON TROIANOVSKI
Wall Street Journal
JULY 7, 2011

For years, as Internet use boomed, builders of the giant, air-conditioned computer warehouses known as data centers couldn't keep up with demand.

Now, though many investors continue to pile into the data-center business, one of the few hot spots in real estate, others fear the peak may be past.

In key markets from New Jersey to Silicon Valley, there are signs that supply is catching up with the needs of the telecommunications, Internet and other companies that rent space from data-center landlords. Adding to the concern, some large tenants, such as Facebook Inc., are building their own facilities and avoiding paying rent to outside developers.

In the San Francisco Bay Area, rates charged to big tenants who rent entire data centers or large parts of them have fallen some 20% in the past year and a half, amid a burst of new supply, says Tom Ray, chief executive of CoreSite Realty Corp., a data-center landlord with facilities in the area.

Other market participants say they haven't seen a steep decline in Bay Area rates, but some are nervous about a new wave of construction expected to hit the market later this year.

"A lot of people are going to get burned, because they've got caught in euphoria," says Manny Medina, a longtime data-center investor who in April sold his company, Terremark Worldwide Inc., to Verizon Communications Inc. for $1.4 billion. "Eventually, there's going to be a reckoning."

Data centers, which house and link the servers and other gear that form the backbone of the Internet, have become a big business. Revenue for providers in North America will reach $8.1 billion this year, up from $5.7 billion in 2009, according to Tier1 Research, which tracks the industry.

Terremark now has nearly 50 data centers. Kerry Bailey, who runs Terremark for Verizon, says the telecom giant's ability to integrate new facilities into its global network sets its services apart in an increasingly crowded field. "We believe the market is moving in our direction," Mr. Bailey said.

Many data-center developers, who often break ground before signing up tenants, are continuing to steam full-speed ahead. Their theory: with Internet traffic exploding—Cisco Systems Inc. expects it to quadruple over the next five years— and more companies outsourcing their data storage, demand for the space can't help but increase.

In Silicon Valley and the New York metropolitan area, the supply of data-center space rose by just 3% in 2009 but is expected to grow by nearly 10% this year as real-estate financing opens up, according to Tier1.

Digital Realty Trust Inc., a major data-center developer, had more than 1 million square feet under construction in 11 markets from Boston to Singapore as of March 31, at a cost it estimated at $321 million. Another developer, DuPont Fabros Technology Inc., had three massive projects under way in California, Virginia and Illinois at a cost of around $550 million.

Vantage Data Centers, owned by private-equity firm Silver Lake Partners, is building a 314,000 square-foot, $300 million complex in Silicon Valley and planning to expand to other parts of the country.

"The amount of capital going into data-center construction is remarkable," says Stephen M. Smith, CEO of data-center operator Equinix Inc. This year alone, Equinix, which runs 98 data centers, has set plans to build or open new facilities in Amsterdam, Paris, Dallas, New York and near São Paulo, Brazil.

Equinix plans to spend $615 million to $665 million in 2011 on capital projects, primarily data-center expansion. But even Mr. Smith says overbuilding in the industry "is a main concern."

In New Jersey, major data-center space—properties 100,000 square feet or larger—has roughly doubled since 2005, according to commercial-real-estate firm CB Richard Ellis Group Inc. That helped push the vacancy rate in the northern part of the state to what KeyBanc Capital Markets estimates was 14% in April, up from 12% in December. In the Bay Area, CoreSite expects new supply to outpace demand by as much as 50% in the second half of the year.



One reason for the imbalance: Facebook, a huge user of data centers, has been building its own sprawling server farms, joining other tech giants that already operate their own facilities. Google Inc. has been building its own data centers for years, while Apple Inc. unveiled a new data center in North Carolina last month.

"It used to be a no-brainer: You build it, and if it's well built and well located, Facebook would lease it," says Sutton Roley, a Silicon Valley data-center broker with brokerage firm Cassidy Turley. "That's no longer the case."

Some who had predicted trouble in the industry in recent months say demand is holding up better than they had expected. Ross Nussbaum, an analyst who follows real-estate stocks for UBS AG, published a research note in December warning data-center developers were trading at "unsustainably high valuations" despite slowing growth, rising competition and pricing pressure.

Yet so far this year, shares of the largest data-center real-estate investment trust, Digital Realty, are up 24%, outpacing the 11% gain in a Dow Jones index of real-estate stocks.

"The market has chosen to look past the increased level of supply that has entered some markets," Mr. Nussbaum says. He says he still believes Digital Realty's valuation is unsustainable.

A Digital Realty spokeswoman said supply and demand are "pretty much in balance" in two of the company's key markets—Santa Clara, Calif., and New Jersey—but it still sees opportunity in other markets, such as Boston, and overseas.

—Spencer E. Ante contributed to this article.
Write to Anton Troianovski at anton.troianovski@wsj.com


online.wsj.com