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To: zbyslaw owczarczyk who wrote (2463)	11/17/1997 9:45:00 PM
From: Jules V	Read Replies (1) \| Respond to of 18016

Chambers on voice/video/data: Cisco Keynote Highlights Rise Of Networking Date: 11/17/97 Author: Michele Hostetler Soon, it won't be any big deal for voice, video and data to zip through a single networking line. So says Cisco Systems Inc. Cisco CEO John Chambers plans to discuss how networking advances will alter businesses and homes in his keynote address 9 a.m. tomorrow at Comdex/Fall '97. He'll be the first networking executive to give a keynote at the largest computer trade show in the U.S. As the networking industry's largest player, San Jose, Calif.-based Cisco's words have clout. Chambers recently spoke with IBD about the upcoming wave of voice-video-data products and Cisco's place in that market. IBD: What technological change will next spur the industry? Chambers: I think the one that's spurring the industry right now is an end-to-end solution from one vendor and its partners. (End-to-end) allows you to implement technology at a much faster pace and with a much lower cost of ownership than if you had to piece together a whole bunch of technologies from different vendors. The second thing that I think is going to spur the industry is data-voice-video integration and the applications and cost efficiencies that go with that. IBD: When will voice-video-data networking take off? Chambers: It's already happening. It happens differently depending on the company, the applications, the industry (and the) geography. In Europe, combining voice, video, data comes from a cost-efficiency point of view, because there the LAN (local-area network) network is very expensive. In the U.S., where the lines aren't quite as expensive, that's an element, but multimedia applications are a key driver. I was in one of the more conservative sections of the U.S. - Atlanta - and I asked the 105 customers at a breakfast meeting how many of them were planning on combining their data, voice and video networks over the next three years. Over 90% raised their hand. That's a huge change. A year ago you might have gotten 10% to 15%. IBD: How long has Cisco worked at integrating these technologies? Chambers: We've been focused on this for two years. We now have 15 to 20 data-voice-video products under development. We made it a top priority this calendar year.