To: GROUND ZERO™ who wrote (21702 ) 7/17/2011 3:14:38 PM From: Oblivious Read Replies (2) | Respond to of 220802 SodaStream Indicates Retreat After Rally QBy Tal Barak Harif - Jul 17, 2011 10:22 AM ET . inShare.3 More Business ExchangeBuzz up!DiggPrint Email ...Options traders are boosting bets that SodaStream International Ltd. (SODA) shares will fall after an eight-month rally in the Israeli producer of homemade soda machines pushed valuations to seven times the Standard & Poor’s 500 Index. The ratio of outstanding puts to sell versus calls to buy is near the record 1.27-to-1 level reached on July 8, the highest since they began trading, and up from 0.63 on June 28. Traders are betting the stock will tumble 6 percent to below $70 before next month’s contracts expire in five weeks. Buying SodaStream at current levels “is somewhat dangerous in a market that’s volatile,” said Michael Yoshikami, chief executive officer and founder of YCMNet Advisors, which manages $1.1 billion in Walnut Creek, California. “It’s hard to see how one can believe this price unless the company will have explosive earnings. They’re just selling a regular product.” Shares of the Airport City, Israel-based company posted their first weekly decline in a month, falling 1.6 percent last week to $74.44 compared with a 3.1 percent loss for the Bloomberg Israel-US 25 Index. SodaStream, up 269 percent since its Nov. 2 initial public offering on the Nasdaq Stock Market, trades at 108 times reported profit while stocks in the S&P 500 Index (SPX) fetch an average 15 times earnings. The company is the latest among 58 listings from Israel on Nasdaq, the most from any country after the U.S. and China. Tel Aviv Stocks “The company doesn’t comment on stock volatility issues,” SodaStream said in an e-mailed message.