SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Zynga, Inc. -- Ignore unavailable to you. Want to Upgrade?


To: Elroy who wrote (39)7/20/2011 3:28:43 PM
From: Glenn Petersen  Respond to of 365
 
You need to send your wife to Macau.

Or encourage her to develop an online game:

Facebook describes how to design the best social games

July 19, 2011
VentureBeat
By Dean Takahashi

What’s the key to making a successful Facebook game?

Just ask Gareth Davis, a platform manager at Facebook, who has seen thousands of social games come and go.

If game companies pay attention to the advice, they just might have a chance to challenge the social game industry’s leader, Zynga.

Davis, speaking at the Casual Connect game conference in Seattle, said that there are 200 million monthly active users on Facebook and that the average length per game session is 55 minutes. Facebook is trying to move those players over to mobile platforms such as Android or the iPhone. Zynga has more than 266 million monthly active users on Facebook, but it’s in Facebook’s interest to diversify that and encourage more game companies to make social games.

“My belief is that you can do good social design by taking the collective learnings of people on the platform,” Davis said.

Here are Davis’ tips on how to create the best social games.

1. Start with social from the ground up. Don’t adapt games from older ways of building games. That means it must be easy for gamers to share what they can achieve in the game with their friends. Those players have to be engaged long enough so they can interact with their friends and help the game spread.

2. Optimize for social discovery and distribution. Discovery is a huge problem, but Facebook itself has a lot of different ways to spread news about games, from the news feed to email messages.

<b<3. Focus on engagement. If they don’t come back, it doesn’t matter.

4. Make sure you take advantage of retail-level merchandising of virtual goods. Virtual goods are the primary means of making money in free-to-play social games. Users play for free but pay real money for virtual goods. Merchandising means you should offer discounts or sales to users on a regular basis. And you should target certain virtual goods toward “whales,” or social gamers who will pay lots of money to climb to the top of the leaderboards in a game.

5. Use analytics for business intelligence. Good analytics allows for insight into the way customers think and lets you figure out what to sell to them.

6. Use interactive development with A/B testing. A/B testing is where you test two different ideas and se which one will be more popular with users. It’s a scientific approach to game development and is a critical part of the feedback cycle in social games.

7. Deploy globally on multiple platforms. Game developers should strive to reach a worldwide audience and support multiple ways to reach an audience. Developers can, for instance, create HTML5 games that are cross-platform titles, but they can also create native apps, or those that take advantage of a particular platform. By pursuing gamers in all markets, social game developers can hit the biggest audience.

venturebeat.com



To: Elroy who wrote (39)9/21/2011 2:57:47 PM
From: Glenn Petersen  Respond to of 365
 
Zynga's poker games may be fixed, but it could be worse:

Poker Web Site Cheated Users, U.S. Suit Says

By MATT RICHTEL
New York Times
September 20, 2011

The millions of people who signed up for a Web site called Full Tilt Poker knew they were there to gamble. But it turns out they were taking on far more risk than they realized, even when they had no chips on the virtual table.

That is the essence of a civil complaint that federal prosecutors filed on Tuesday. It asserts that players around the world entrusted Full Tilt with $390 million in gambling money, and that the company promised to keep those funds in secure accounts. In reality, prosecutors found, the money wasn’t there; instead, much of it had been transferred to the owners and management of Full Tilt, some of whom were themselves among the most prominent and popular poker players in the world.

“Full Tilt was not a legitimate poker company but a global Ponzi scheme,” said Preet S. Bharara, the United States attorney for the Southern District of New York in Manhattan, whose office filed the complaint on Tuesday.

Barry Boss, a lawyer for Full Tilt, which had its headquarters in Ireland, was on a flight and unavailable to comment, a person at his office said.

Prosecutors said they first exposed the scheme this spring while investigating other problems at Full Tilt Poker and two other poker sites, Poker Stars and Absolute Poker, all of which were based outside the United States. In April, the government shut down access to the sites for American players, arguing that they were violating fraud and money-laundering laws.

Before that, American players had wagered hundreds of millions of dollars on the sites. From their home computers, players would put money into accounts with the virtual poker clubs and then bet against one another.

Full Tilt, like the others, told players that it kept their money — including their winnings — in accounts that they could tap into or close out at any time. And the company had a reputation for paying back players in a timely fashion.

When the sites were shut down, prosecutors worked out agreements with them to help them repay players what they were owed.

But reimbursements to Full Tilt players slowed or stopped altogether. The money available turned out to be insufficient, according to prosecutors, because the owners and board members of Full Tilt had themselves tapped those accounts for $440 million since April 2007.

The management’s luck, it would seem, ran out.

Among those profiting, the complaint claims, were some of the biggest names in poker: Howard Lederer, nicknamed the Professor, is said to have received payouts of $42 million. Chris Ferguson, nicknamed Jesus in the poker-playing community for his long hair, received at least $25 million and was “owed” $60 million more, prosecutors said. The two men could not be reached for comment.

Greg Brooks, an accomplished poker player who was once a regular player at Full Tilt, said the federal complaint was a painful eye-opener about what was happening behind the scenes at Full Tilt. In the past, he said, he regularly received sums in excess of $100,000 from Full Tilt, paid within a week of his request, suggesting that he could get access to his money whenever he wanted.

“My impression was that things were working well for years. I had no inkling, not even the slightest guess it wasn’t like that,” he said.

Mr. Brooks, who lives in New York, said he was owed a sum in the “low- to mid-six figures” by Full Tilt that he doubts that he will get back. (He said he was reimbursed a substantial but lesser amount by Poker Stars.) And he added that he was particularly upset with some of the fixtures in the poker community who, he said, paraded around as “brand ambassadors” for Full Tilt. Their behavior, he said, represented a major breach of trust and honor among players. “There’s an inherent level of trust and handshaking in the poker community that is unique to it,” he said.

In its complaint, which is meant to amend the original criminal complaint unsealed in April, the government asks that the members of Full Tilt management forfeit illicitly gained funds. Under federal rules, Full Tilt players could have the opportunity to petition for their money once the lawsuit is resolved.

Some advocates for legalizing online poker pointed to the complaint as another reason that the activity should be federally licensed and regulated.

“This is a system that has been forced into place by the failure of the U.S. to regulate online gambling,” said Lawrence Walters, a Florida lawyer who specializes in gambling and First Amendment law, arguing that players had to send money to risky overseas accounts. “The prohibitionists have gotten their way so far.”

He also quibbled with the government’s characterization of Full Tilt as a Ponzi scheme. He said that the government was using a “focus-group” tested term to get attention, when the allegations suggest that the management of Full Tilt may simply have been lying to players and possibly embezzling funds.

He also said he didn’t think that what prosecutors said happened at Full Tilt was happening in the rest of the industry.

“This is not endemic to the industry,” Mr. Walters said. “Sites live and die on their reputation. To the extent sites get a reputation for slow pay or no pay, that will quickly circulate.”

nytimes.com