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Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?

To: jack rand who wrote (6026)	11/18/1997 10:41:00 AM
From: jack rand	Respond to of 13594

How embarassing........ eToys Announces Multi-Million Dollar Agreement With AmericaOnline SANTA MONICA, Calif., Nov. 18 /PRNewswire/ -- eToys, the premiere online toy store offering more than 1,000 children's toys, today announced a two- year, $3 million marketing agreement with America Online, Inc. (NYSE: AOL - news). Under the agreement, eToys (www.etoys.com) will become the exclusive toy retailer on the main screen of the AOL.com Shopping Channelwith additional promotion on AOL.com, the AOL Shopping Channel, the AOL NetFind search engine, and elsewhere on the AOL service. biz.yahoo.com 11/18/97 Just in Time for Christmas, FAO Schwarz Signs with US Interactive to Develop Online Promotions Prodigy, Lycos, Associated Press and New Century Network are Charter Members of the New FAO Schwarz Partnership Program biz.yahoo.com The FAOS announcement is interesting. A version of the amazon/ barnes&noble 'associates/partner' programs. It may signal a trend of the best branded merchants turning the tables on the online services and search engines. IOW, its perspective is 'you need me more than I need you'.