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Strategies & Market Trends : The Bad Burrito - Chipotle Mexican Grill (CMG) -- Ignore unavailable to you. Want to Upgrade?


To: Stoctrash who wrote (9)8/23/2011 4:43:52 PM
From: Peter V  Respond to of 41
 
I've only eaten there about three times. I hate the lines, and like you, think there is better Mexican food around. But I thought it tasted good for Americanized Mexican, which as Taco Bell can attest, is pretty popular (and the food at the Bell is awful). Actually, I think their food is closer to the "healthy" Mexican places, like Baja Fresh.

But I do know people who just rave about the place.

I think I had the chicken burrito, with the roasted corn and hot salsas.

What was wrong with the service? That's their strong point, the Subway-style assembly line.



To: Stoctrash who wrote (9)8/23/2011 4:49:14 PM
From: Peter V  Read Replies (1) | Respond to of 41
 
BWLD's PE is only 25, compared to CMG's 49.