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Technology Stocks : Creative Labs (CREAF) -- Ignore unavailable to you. Want to Upgrade?

To: Jon Tara who wrote (5894)	11/18/1997 11:04:00 PM
From: Shakush	Respond to of 13925

Here's today's Nov option data. A couple more more days like today and whoever is hooked on with the 136K short interest in the 25's takes the usual walk to the bank. CREAF Put / Call Ratios Date Close Nov20 Nov22.5 Nov25 Nov30 12-Nov 27.72 2.36 0.77 0.31 0.06 13-Nov 27.44 2.36 0.80 0.31 0.06 14-Nov 28.19 2.36 0.82 0.31 0.06 17-Nov 28.63 2.28 0.83 0.31 0.07 18-Nov 27.06 2.28 0.85 0.32 0.07 Nov25C Vol OI Chg 12-Nov 27.72 90 1438 13-Nov 27.44 50 1418 -20 14-Nov 28.19 36 1410 -8 17-Nov 28.63 93 1394 -16 18-Nov 27.06 56 1363 -31 19-Nov ? 11/18 OI in Nov Contracts C NOV97 20.0 0 116 C NOV97 22.5 20 395 C NOV97 25.0 56 1363 C NOV97 30.0 95 1268 P NOV97 30.0 4 83 P NOV97 25.0 0 439 P NOV97 22.5 0 336 P NOV97 20.0 0 264

To: Jon Tara who wrote (5894)	11/19/1997 12:42:00 AM
From: Andy Chong	Read Replies (1) \| Respond to of 13925

Thanks for the info, Jon. << Creative is now coming out with PCI products (did anyone catch that they are introducing a PCI card, though only in an OEM version?) which will likely be even faster and more efficient than the mapped memory/FIFO approach. >> I used to dabble in audio drivers too. Just out of curiosity, how do you move data in & out of a PCI sound card? Isn't it still mapped memory/FIFO?

To: Jon Tara who wrote (5894)	11/21/1997 7:58:00 PM
From: Fred Mah	Read Replies (1) \| Respond to of 13925

Andy & Jon: "While sales of AWE64 have been brisk, if you look beneath the surface, there really isn't that much reason to upgrade. Creative has been lucky that their customers have perceived "wow" where there really is no "wow". But with the new products, there really ARE some major improvements and advantages, and some good reasons to upgrade. " My comment about being "technically screwed up" mostly refers to the poor utilization and choice of the hardware. As the above quote indicates, basically all the AWE and SB32 series cards are very close to the original AWE32 released in 1994. Because of that, there are a few points to realize. First, it means they haven't spent much time and money on development in recent years and yet are able to sell "old" technology, thus improving product margins. This would be positive in terms of just revenue making, and it's pretty interesting to see a computer product with such a long life span. I mean, over 3 years is incredible. However, the downside is that the lack of further development (I suppose the time and money was spent on the other recently announced products) slowly began to diminish the reputation of the product and allowed other companies to gain market share and OEM deals (Ensoniq in particular). Although it seems Creative didn't notice a signicant enough loss to further any real improvement on the existing products. For example, if 10 where close to the ideal optimum that the product could be, the initial AWE32 would rate maybe 6 or 7, and the newer ones maybe 7 or 8. Now here's an audio example members.aol.com (which is an Mpeg audio file of about 500kb) you can use Winamp to hear it if you don't have MP3 players nullsoft.com I created and designed this piano on the AWE, but this type of "quality" is as yet undiscovered in their products. Of course there's a number of other major and minor details I won't go into here. Some of them border on hilarious to just plain stupid. That's why the 10k1 chip is important, it apparently (by the data I've read) utilizes most of their best audio capabilities in a chip that would have a lifespan of about 3-4 if not over 5 years. So if they correctly create products with it, they have the potential to dominate the mid-range and upper semi-pro/pro PC sound market, leaving the 8008 chip to cover the entry level. Of course what I said stands for the 8008 chip too, probably scores about 7-8 out of 10.