SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Netflix (NFLX) and the Streaming Wars -- Ignore unavailable to you. Want to Upgrade?


To: zax who wrote (551)9/19/2011 9:52:39 AM
From: i-node  Read Replies (1) | Respond to of 2280
 
I'm not sure I get this at all.



To: zax who wrote (551)9/19/2011 11:02:54 AM
From: Rarebird3 Recommendations  Read Replies (1) | Respond to of 2280
 
Honestly, it sounds like a lot of horsesh*t. All Netflix had to say was that they wanted to increase their profits dramatically and that's why they separated the two services. Hopefully, for the sake of shareholders, most people will not cancel one of the services, like I did (streaming) and save a few dollars a month.



To: zax who wrote (551)9/19/2011 9:49:24 PM
From: engineer  Read Replies (1) | Respond to of 2280
 
it is interesting that these CEOs stay where they are. Don;t they do marketing analysis? Elasticity reports? Now that he has lost subscribers, investors, and shareholders he issues an apology.

I had netflix, sent them numberous customer survey emails about their content. Why less than half hte movies on streaming status? was not worth the money since all I do is stream and all I could watch were 2-3 year old movies.

I sent the same emails to the CEO of Pandora when they took the "free" service and sent out emails demanding $39 a week or so after their IPO. all Hype, no business plan.

Whether or not the CEO wants to understad it, you really have a "contract" between you and your subscribers which is predicated on the type of usage they have TODAY, not your projected need for cash flow. If you offer it for free, it has to be free, find another way to make revenue. If you offer the service for $9 a month, then it is $9 a month, unless you offer the user MORE FOR THE MONEY.

Just because you made the hype stick and got your IPO and fooled a bunch of stupid VCs is no reason to think that now the general subscriber is going to pick up your business ineptness and continue on.

Not only did this CEO misjudge the user and the increase he already did, he misjudged the intelligence and loyalty that he HAD before he violated that trust. This letter is just too litle too late. He opened hte door for HBO-GO, Cox on demand, Directv everywhere, etc.

Market share once lost is not simply gained with the same product.