To: sean who wrote (126 ) 11/19/1997 9:35:00 AM From: Frank Fontaine Read Replies (1) | Respond to of 1702
Hi Sean: Thanks for the link and news. Here it is in full print. Wednesday November 19, 9:09 am Eastern Time Company Press Release SOURCE: echoMEDIA Technology, Inc. Netmaster Signs CD-ROM Deal Increasing Advertising Circulation by 2 Million WALTHAM, Mass. and NEWPORT, R.I., Nov. 19 /PRNewswire/ -- echoMEDIA Technology, Inc., a subsidiary of Netmaster Group, Inc. (OTC Bulletin Board: NETZ - news) and SimplyMagazine, Inc. today announced that the Simply Tax CD-ROM (www.simplymagazine.com), one of the nation's most widely distributed, bug-free tax programs, will be added to the growing list of echoMEDIA publishing clients. echoMEDIA will be the official advertising sales organization for the Simply Tax magazine print space and interactive advertising located on the Simply Tax CD-ROM for the 1997 Tax Season. ''We are very pleased to have such a seasoned advertising organization promoting our latest product,'' stated Deaver Brown, CEO and Publisher of Simply Magazine. ''Since the self-help tax preparation market is growing at a clip of 40% each year, we expanded the circulation of the publication with its bound-in CD to reach mass-market retail chains such as, WalMart, K-mart, CVS and Eckerd this tax season.'' ''This relationship affords echoMEDIA's clients the ability to reach approximately 2,000,000 targeted consumers,'' stated Thomas Burgess, President and CEO of echoMEDIA. ''Our advertisers includes are excited about the opportunity to include their own software program and multimedia ad on the CD, in addition to having a significant presence on a very well-known and highly respected magazine.'' Current advertisers participating in the program include AOL, AT&T, Cisco, E*Trade, Merrill Lynch and Smith Barney. In 1998, Simply Tax, one of the three major tax programs for PC's, will offer its tax preparation software at a suggested retail price of $5.99. It will also offer a new 96 page magazine which will include the complete tax program for $7.95. Simply Tax provides an obvious value compared to its two high-priced competitors. In the 1996 tax season, Simply Tax sold 1 million units. SOURCE: echoMEDIA Technology, Inc.