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Technology Stocks : Ampex Corporation (AEXCA) -- Ignore unavailable to you. Want to Upgrade?

To: Robert Calusdian who wrote (1264)	11/19/1997 8:30:00 PM
From: Bruce Bacon	Respond to of 17679

Rob, I would not take it to mean that they have received very few orders, only that the dollar amount of the total orders on hand at this point in time is only slightly larger then the dollar amount of the total orders in hand at the beginning of the year. In other words, not much growth. As far as the sales cycle for big purchases like Ampex's products being long - I look at it as a slightly separate subject. I sell big ticket items myself and the sales cycle can be very long, sometimes years. Basically, from the time the salesman first knocks on the perspective customers door and introduces the product to the time the customer commits and you are actually shipping product to them, is a very long process... The result is you can be spending a great deal of time and effort going after accounts that never happen, or you can have several happen at once after having months of lackluster sales. Bottom line - Forecasting is very difficult. Bruce