To: pres/ceo who wrote (139 ) 11/21/1997 7:34:00 AM From: Ralph Bergmann Read Replies (2) | Respond to of 329
If you find the time, I would appreciate if give me a response about one question concerning a remark from you about 3 weeks ago. "For instance, you might enjoy the story of how five years ago I submitted a patent application for using a patterned metallized film for the battery strength indicator now found on most small home batteries. However, we had no easy way to bring such a concept to market." Are you still producing these indicators? I have the impression you sold the license for it. Is it wright? If it is so, why didn't your company produce it? Since I have read an interview with Jack Tramiel (founder of Commodore and later president of Atari) about 12 years ago I am obsessed by one sentence he said about his success (that days): "... not for the classes, but for the masses ..." Personally I am always thinking about very cheap products which cost below 10$ and many people would like to have them (the latest brilliant idea by one person was the cyber pet "tamagotchi", which principally could have been produced already 10 years ago, but nobody had the idea before). Maybe that's the reason why I like your "Brown and Crisp" product more than the whole capacitor market and that's the reason why I like this indicators so much and would regret if you gave it away. But this is only an subjective judgement, and of course I don't know further details and the background about the capacitor market. Now, why was it better for you to sell it for a one time license fee, instead of having a steady income by selling some millions of these indicator for let's say 5 cents each? Best regards! Ralph Bergmann