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To: DiViT who wrote (25520)	11/20/1997 9:10:00 PM
From: John Rieman	Respond to of 50808

LU's encoder system................................... Lucent Technologies' new MPEG 2 encoder enables cost effective, digital broadcast quality video FOR RELEASE: WEDNESDAY, DECEMBER 11, 1996 ANAHEIM, CA -- Lucent Technologies today introduced its new MPEG-2 Encoder to enable efficient, cost-effective transmission, processing and storage of digital broadcast-quality video. Lucent will demonstrate the MPEG-2 Encoder -- also known as the MPEG-2 Digital Video System - at the Western Cable Show here this week at Lucent's booth #4408 and in the CableNet '96 demonstration area sponsored by CableLabs. Designed by Bell Labs, the Lucent Technologies MPEG-2 Encoder can use less bandwidth to transmit digital broadcast TV-quality video enabling cable TV and direct broadcast satellite companies, local and long distance telephone companies and private network operators to offer video services more cost-effectively. "This product has truly given us a competitive advantage," said Richard Allen, CEO of Maximum Video Systems, Inc., which will use Lucent's Encoder to electronically deliver video to retail outlets. "The picture quality achieved by the Lucent MPEG-2 encoder at 4 Mbps even surpasses the quality achieved by other encoders at higher, more expensive bit rates. You've got to see it to believe it." In addition, since MPEG-2 technology is rapidly being adopted as the recording format for various new media, the Lucent MPEG-2 is ideally suited to media encoding applications such as digital video-on-demand and digital versatile disk (DVD), an emerging technology that offers video storage on a laser disk the size of a music CD. An encoder digitally compresses video and audio signals so that they can be transmitted using less network bandwidth. Using less bandwidth enables economical transmission, processing and storage of video for a number of applications, including distance learning, video-on-demand, and digital video broadcast services. The Lucent MPEG-2 Encoder capitalizes on the innovation of Bell Labs, a member of the Digital HDTV Grand Alliance, and uses the latest video encoding standards set by the Motion Pictures Experts Group, and handles both analog and digital video sources. The MPEG-2 Encoder extends the benefits of the first-generation Lucent MPEG-2 Encoder, currently installed in GTE cable systems in Clearwater, Fla. "Lucent's new line of MPEG-2 encoders makes video to the desktop or set top that much easier" said Mark Porter, vice president of Media Server Development at Oracle, Corp. "Our customers want a high quality, automated encoding solution. The Oracle Video Server comes with an open public encoding interface so that companies like Lucent can integrate their encoder easily. With Lucent's MPEG-2 encoder, our customers can digitize, load and index video into the Oracle Video Server in one realtime step." Lucent Technologies designs, builds, and delivers a wide range of public and private networks, communications systems and software, consumer and business telephone systems and microelectronics components. Bell Laboratories is the research and development arm of the company. Lucent Technologies was formed as a result of AT&T's restructuring and became a fully independent company -- separate from AT&T -- on Sept. 30, 1996. More information about Lucent Technologies, headquartered at Murray Hill, N.J., is available at lucent.com. ------------------------------------------------------------------------ For more information, reporters may contact: Chris Pfaff Bell Laboratories (908) 582-7571 (office phone) (908) 582-4552 (office fax) Email:cpfaff@lucent.com