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Technology Stocks : Micron Electronics (MUEI) -- Ignore unavailable to you. Want to Upgrade?

To: LWolf who wrote (2352)	11/20/1997 6:32:00 PM
From: cellhigh	Read Replies (1) \| Respond to of 4074

this is spot .see spot lay.see spot puke. puke spot puke. ceo damatoso .dalmation..whatever his name is.. he sure can breed DOGS.........

To: LWolf who wrote (2352)	11/20/1997 11:37:00 PM
From: Lee Martin	Read Replies (2) \| Respond to of 4074

<<(Their park bench ad gets to this idea; it's cute and memorable, but it might have been better if they had found a positive way for the message, rather than highlighting the loser).>> I agree. I guess the message is if you don't want to wind up a loser, buy a MUEI PC. I don't like "negative reinforcement". I want to see a simple ad that highlights their strengths. IMO their greatest strength is the fact that they make great PC's. How do we show that ? How about a TV spot showing the awards ceremony for the "class of 97". The MC would say "and the PC Magazine Editor's Choice Award for best ___ ___" and a technician would roll out the PC, and the crowd would cheer, and the MC would pin on the award, and then on to the next one. The announcer would then say," the most impressive fact about Micron Electronics computers is not the hundred and ___ ___ awards our class of '97 has won, it's the five, six (whatever) hundred awards our alumni have won over the last ____ years. " Cut to the audience which is hundreds of animated PC's sitting in the auditorium, with their awards pinned on, cheering and giving each other "high fives". The announcer says, "Micron Electronics, the most award winning computer company on the planet for the last ____ years. Now you know!" I'm a 33 year old white male, with a MS degree and way too many years of college. I own a successful business and our message to customers is simple, "our stuff is better than the competition, and because of our low overhead we can sell it to you cheaper than they can." I tell people "go ahead call our competitors here are their numbers, and here's are the numbers of some customers that are using our equipment. Go ahead and compare and if I'm right give me a call back and we'll get you on the order list. " We usually have a 2-3 week backlog, so there's no need to put any pressure on people to buy right away. Probably 30-40% of our business comes from referrals from satisfied customers. All these people want to know is, "has the price gone up since my friend ____ ordered one and how long will it be before it gets shipped?" They are ready to order because the product has sold itself. This is exactly the situation I see MUEI in right now. They have great products at low prices and a loyal following that probably refers a lot of business to them. Unfortunately, this is not enough to grow a co. the size of MUEI. They must expand their customer base in an extremely competitive market. To do this they must get the message out that they offer BETTER PRODUCTS, BETTER SERVICE, and LOWER PRICES than the competition. They should create commercials that emphasize one of these points at a time starting with better products. No question MUEI's marketing needs help. Am I on track with the commercial idea ? If so will anyone at MUEI listen ? Regards, Lee