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Strategies & Market Trends : ahhaha's ahs -- Ignore unavailable to you. Want to Upgrade?

To: ahhaha who wrote (20155)	12/14/2011 9:00:26 AM
From: DMaA	Read Replies (1) \| Respond to of 24758

Will you indulge me with one more post on this subject? Typically intense competition has led to the condition where withing a radius of a few miles every store has exactly the same price plus or minus a few cents. Lately, in the Twin Cities I am frequently seeing the store on the north side of the street as much as 25 cents higher then the store on the south. And 3 days later the situation has been reversed. I have never seen such large disparities in small geographic areas. And it occurs to me that this could be caused by a significant shift in consumer habits. That the DM depression is forcing people to actually shop for gas. Which is as easy now as consulting an app on your phone that will tell you where to find the cheapest gas within any distance you choose. I believe that the big chains have sophisticated pricing models fed by almost real time sales information. I wonder if the assumptions built into these models have become invalid and the executives in charge of pricing don't know what to do about it.