To: FJB who wrote (855 ) 12/14/2011 9:38:02 AM From: FJB Respond to Chairman and interim CEO Mike Ahearn said that the company was “recalibrating our business to focus on building and serving sustainable markets rather than pursuing subsidized markets,” from which he hoped to derive the majority of the company’s revenue by the end of 2014. drastically falling prices , said Ahearn, meant that the subsidy program was in declining and would not come back in major solar markets: “the solar industry is structurally imbalanced. Production capacity is uncapped and growing, installation capacity is limited by subsidy levels and declining.” So the external environment presents First Solar with a fundamental choice, either continue to play with what we’ve been referring to internally as the whack-a-mole game where an oversupplied supply-chain waits for the next subsidy market to pop up so that it can quickly descend and battle it out for a share of the limited volumes or find another game to play. We’ve decided to move to a another game [...] http://blogs.barrons.com/techtraderdaily/2011/12/14/first-solar-off-12-well-find-another-game-to-play/?mod=yahoobarrons
