SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Politics : The Castle -- Ignore unavailable to you. Want to Upgrade?


To: TimF who wrote (6019)1/31/2012 2:30:02 PM
From: Peter Dierks3 Recommendations  Respond to of 7936
 
The Press and the TET Offensive
a flawed institution under stress

Captain Donald M. Bishop

The Tet offensive of 1968 must surely be regarded as one of history's chameleon campaigns. When the North Vietnamese and Vietcong troops assaulted targets throughout the Republic of Vietnam at the end of January 1968, they expected to trigger an uprising of the South Vietnamese people against their government. Despite some spectacular early successes, the attacks failed. The South Vietnamese did not embrace the cause; thousands of sappers, assault troops, and cadres met their deaths before overwhelming allied counterattacks; and the insurgent infrastructure was so decimated at the end of the fighting that no large enemy offensives could be mounted for four years.

Nonetheless, the Tet offensive was a turning point in the war, and the North Vietnamese were successful in altering the course of the war far beyond the accomplishments of their army. The American people were shocked that the Vietcong/ North Vietnamese Army (VC/NV A) possessed the strength to make the widespread strikes. In the public clamor that followed, President Lyndon Johnson announced a bombing halt and withdrew from the 1968 Presidential race. The policy of Vietnamization was launched, and many Americans concluded that the war was too costly to pursue.

It has always been clear that the press played a vital role in this dramatic shift of opinion. It has been evident that dissatisfaction with the war among media opinion-makers helped form an American public attitude of discouragement. Nonetheless, much of the assessment of the media's role in the war has heretofore been impressionistic and conjectural.

The publication of Big Story now replaces impressions with fact, conjectures with cold analysis.* The book presents the findings of a truly staggering study of the role of the press in this crucial military event.

*Peter Braestrup, Big Story: How the American Press and Television Reported and Interpreted the Crisis of Tet 1968 in Vietnam and Washington, 2 vols. (Boulder, Colorado: Westview Press, 1977, $45.00), xxxviii and 740 pages, index, and 706 pages of appendices, tables, and story and photo indices.

Correspondent Peter Braestrup, who reported for the Washington Post during Tet, prepared the study and interpreted the findings. A former Marine infantry officer in Korea and an experienced war reporter (Algeria and Vietnam), Braestrup brought to the study both firsthand experience and a personal dedication to truth. He amassed detailed content and photo analysis of both print and TV reporting, a review of public opinion findings, and his own investigation. Braestrup read every word published on the Vietnam fighting by three media groupings: the Associated Press and United Press International, the New York Times and the Washington Post, and Time and Newsweek. In addition he viewed tapes of every telecast aired during the offensive by the three networks.

media misconceptions

The sheer volume of press and TV reports on Tet is intimidating, and, of course, almost every conceivable interpretation of events can be found in them. Nonetheless, Braestrup's analysis points to the emergence of several themes that came to dominate the coverage. The sober examination of these themes with hindsight reveals important misconceptions.

Misconception: There had been no warning of a coming offensive. Actually, the press ignored cautions expressed by General Earle Wheeler and General William C. Westmoreland in December and January.

Misconception: The offensive was a victory for Hanoi. The press corps, it is now clear, was stunned by the initial Tet attacks, many of which occurred in Saigon. When the allies met some initial reverses, the press reacted by ...

airpower.maxwell.af.mil