Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?

To: A.J. Mullen who wrote (109300)	2/3/2012 8:00:48 PM
From: ryhack	1 Recommendation Read Replies (1) \| Respond to of 197246

Ashley, I recall from the last shareholder meeting that the Mirasol booth was located right next to the glass doors of the Qualcomm atrium. The glass doors are part of a huge floor-to-ceiling glass wall of the two-story atrium and, being a gorgeous San Diego day, the bright sunlight was streaming into the atrium. I personally moved the Mirasol display into a shaded portion of the display booth to see how the colors changed in varying degrees of light. The brightness and vibrancy of the display was diminished when I checked it out in a "less bright" spot. I think that Qualcomm might be missing a great marketing angle by not demonstrating Mirasol outdoors. Indeed, when they first had some demo Mirasol displays available some years back, they filmed some marketing videos outdoors at Horton Plaza in downtown San Diego which featured pedestrians near the mall who were shown the display. Their favorable reactions were impressive...not that I would expect any unfavorable reactions to see the light of day in a Mirasol marketing video! But, perhaps the poor / indoor lighting of the various shows where Mirasol has been demonstrated of late plays a large role in the perceived difference in the vibrancy of the colors. It will be interesting to test drive the Mirasol displays at the ASM early next month. --Ryhack