To: Patrice Gigahurtz who wrote (25642 ) 11/24/1997 5:25:00 PM From: John Rieman Respond to of 50808
More on Zenith boxes is the Big Easy.....................................mediacentral.com BellSouth Launches Digital MMDS in New Orleans With Zenith Boxes By Jim Barthold BellSouth Corp. has launched digital MMDS service in New Orleans using Zenith Electronics Corp. set-top boxes, offering more than 160 channels from its americast programming service. The rollout marks the first deployment of the Zenith wireless boxes, built as part of americast's 3-million-unit order. Zenith is building modular boxes for americast members to deploy hybrid fiber-coax, MMDS wireless, switched digital video or DBS service. The boxes can be modularly configured if needs change after installation. "They're not field-replaceable, but let's say they are service center-replaceable modules," said William Leuhrs, president of Zenith Networks Systems Division. "I could upgrade my module from a wireless to a wired, if that's the direction I'm going in." New Orleans is ripe territory for a wireless service because its flat terrain offers good line-of-sight for microwave signals. The service is using programming developed by the americast partnership of BellSouth, Ameritech, GTE, SNET and The Walt Disney Co. The new service also is telecasting local and satellite channels, multiplexed pay-per-view and an onscreen, interactive program guide. Monthly subscriber rates in New Orleans range from $14.99 to $79.99. The very basic package includes a $6.99 box rental, 11 local channels, six education channels and 30 channels of Music Choice digital music. The $79.99 fee includes membership in the Cinema Club, according to a BellSouth spokesman. PPV movies will cost regular subscribers $3.99 each and Cinema Club members $2.99. Neither BellSouth nor Zenith is saying anything about the scope of the launch. "We're not releasing that right now," the BellSouth spokesman said. "The fact that we've invested as much as we have and we've done extensive market research, we expect it to be a very successful program for us. We're just launching it and we're not releasing our business case right now." BellSouth offers video service selectively in several southeastern markets covering more than 400,000 homes. The telco said it will begin to offer home-entertainment services in areas covering more than 2 million homes in Atlanta, Miami, Orlando, Jacksonville and Daytona where more traditional HFC networks will be built. (November 24, 1997)