Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: jim kelley who wrote (22775)	11/24/1997 3:19:00 PM
From: Meathead	Respond to of 176387

The strategic positioning for first time buyers may backfire on a number of fronts. 2nd and 3d time buyers moving up will likely make educated choices about their next PC based on price and performance and not on brand loyalty. Some folks may even become frustrated with the "cheapness" of their first PC and wrongly vow not to buy from that company again. Many things are possible but I have to admit, trying to attract 1st time buyers and create brand loyalty is a sound strategy. Time will tell. I myself can think of only 2 items I buy based on brand loyalty... Sony TV's and Honda automobiles but only because they are superior in performance and quality for the price. If Dell manufacturers shoddy overpriced goods with lousy hit-or-miss feature sets, they'll get whupped. With today's announcement, Dell will state only that they are keeping an eye on the sub $1000 PC segment but have no immediate plans to enter. That's about all we'll get on this go round regarding that. I bet they do talk about plans to agressively persue the power user and become the vendor of choice in this segment however. Best of luck.. MEATHEAD