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To: John Rieman who wrote (25646)11/24/1997 6:19:00 PM
From: J Fieb  Read Replies (2) | Respond to of 50808
 
John R. It would be nice if Pegasus is OPEN CABLE. Have you figured out who puts the decoders into those units?

Scientific-Atlanta sees digital growing

FORT LAUDERDALE, Fla., Nov 21 (Reuters) - Scientific-Atlanta Inc said Friday it expects the cable television industry to reap digital revenues of $2.5 billion by 2005 as it embraces the two-way interactive digital technology being developed by the company.

The manufacturer of cable television set-top and transmission equipment said at a Southeast Research Partners Inc investors' conference that the digital technology would be an area of major growth for the company over the next 10 years.

''In about 2005, digital revenues for the cable industry are projected by sources to be $2.5 billion,'' corporate vice president Bob Meyers said.

''Today, it's virtually nothing. Today, everything is analog. The conclusion is that digital is going to become a very important market for us,'' he said.

''Clearly, we have great expectations that it will be a significant contribution to the company in the years ahead.''

Meyers said cable operators were just beginning to develop their approach to digital and these companies were Scientific-Atlanta's customers.

He said the benefits of digital technology would be utilized as early as next year.

''It's just starting on the digital and one of the pioneers in the two-way, real-time technology is Time Warner Inc (NYSE:TWX - news),'' Meyers said.

''They call it Pegasus and it will roll out in early calendar 1998. And we are their supplier for that.''

Scientific-Atlanta chief financial officer Harvey Wagner said the company was aiming to increase its international business to 50 percent of its total versus its current 35-38 percent.

''We are looking at acquisition opportunities all over Europe and in the U.S.,'' Wagner said.

Scientific-Atlanta saw 12.5 percent revenue growth in the 1997 fiscal year ended in June, reporting a record $1.17 billion in revenues. Its earnings from continuing operations before income taxes were $89.2 million.

''We believe that as the market on digital continues ... that we, in the next few years, should be able to reach a 35 percent gross margin,'' Wagner said.

Scientific-Atlanta has recently come through a major restructuring and manufacturing reorganization.

The company's two main areas of growth in the near-term are advanced analog and digital technology and its potentially ''breakthrough'' Low Earth Orbit (LEO) Satellites, currently undergoing trials.

''LEO's are very exciting,'' Meyers said. ''It's a potential breakthrough for us. It could really take off for us.''

Scientific-Atlanta's shares were off 1/4 to 20-1/2.

Is it possible for the set-tops of SFA to become the receivers for something like Iridium?



To: John Rieman who wrote (25646)11/24/1997 6:55:00 PM
From: BillyG  Respond to of 50808
 
ATI is bullish on DVD. But it is pushing its hybrid hardware/software solution. I forecast that they'll have a complete hardware solution one day (maybe not their own)...............

-ATI TECHNOLOGIES: Will DVD let PCs usurp the TV?

M2 PRESSWIRE-24 November 1997-ATI TECHNOLOGIES: Will DVD let PCs usurp the TV? (C)1994-97 M2
COMMUNICATIONS LTD

* ATI Technologies leads PC DVD entertainment revolution

DVD will be the killer technology that establishes the PC in the home entertainment market, says ATI Technologies.

ATI is currently shipping a solution to major computer manufacturers, including Compaq, that allows any PC equipped with a
DVD-ROM drive and an ATI 3D Rage Pro chip to play DVD movies on either a monitor or TV screen.


Hardware add-ons which allow owners of a DVD-ROM drive to play DVD movies could add hundreds of pounds to the
price of a PC, taking it out of an acceptable home price range. However ATI has developed an extremely low cost solution
that saves PC makers the need to incorporate expensive DVD hardware and opens the door for PC-based DVD systems
into the mainstream marketplace.

The higher resolutions of PCs over TV sets result in higher quality images than are possible with DVD video player/TV
systems.

Industry analyst DataQuest predicted in a May, 1997 report that DVD PC drive systems will total about 8 million in 1997,
compared to about 1 million DVD video players. By the end of 1998, the DVD PC drive market should swell to more than
24 million, with DVD video players at about 4 million.

ATI is the only graphics vendor in the marketplace currently shipping a high quality DVD solution that enables DVD replay
through the use of hardware-assisting motion compensation and software and is expected to continue to lead and dominate the
PC DVD market.


ATI has worked in close partnership with both Intel and software developer Zoran for more than a year to develop the
world's best software DVD solution.

Gerd Queisser, vice-president of ATI's European operations says: "Software DVD is the killer-technology that PC
manufacturers have been looking for to penetrate the home entertainment marketplace.

"With software and our 3D RAGE PRO chip, manufacturers can build a high quality DVD solution that takes advantage of the
inherent benefits of the PC over the consumer DVD video player - and do it virtually free-of-charge.

"Together we will help the DVD market grow tremendously and the features that 3D RAGE PRO offers now will become
standard for DVD in the future."

Compaq will include ATI's DVD solution in its Presario 4840 and 4850. A number of other major computer manufacturers
are poised to announce DVD products that incorporate ATI's software DVD technology.

Home theatre systems and big screen movies with ImpacTV2

For display on large screen TV sets, ATI also offers the ImpacTV2 chip for high quality PAL TV-out. The flicker-free display
on the TV provided by the ImpacTV2 chip will allow computer makers to offer PC DVD systems that can easily and
inexpensively serve as excellent home theatre systems. ImpacTV2 also provides support for Macrovision 7 copy protection to
allow display of protected DVD content on a TV set.

ATI also manufacturers ATI-TV, an add-in card that turns a PC into a TV, complete with full Teletext which can be copied
and pasted like any computer document.

Still images or movie clips can be captured to disc or copied into presentations, web pages or email messages. Users can
zoom-in on video footage, and images recorded by camcorder can be transported to the PC ready for playback in a matter of
seconds.

ATI's 3D RAGE PRO chip off-loads demand on the Pentium II processor

The 3D RAGE PRO chip off-loads much of the computational workload from the Pentium II, the best processor for optimal
DVD performance, [without a hardware decoder!]
and with motion compensation, provides the full frame rates needed for high quality DVD/MPEG-2
playback. Without motion compensation, competing hardware solutions cannot provide full frame rate replay, resulting in
jumpy images when action on the screen involves rapid movement.

With the power of ATI's leading home entertainment and multimedia technologies the PC far outstrips the 'fun potential' of the
traditional TV.

About ATI

ATI Technologies Inc. designs, manufactures and markets innovative and award-winning multimedia acceleration solutions and
graphics components for personal computers.

The company is one of the world's leading suppliers of video and 2D/3D graphics accelerator products to OEM and retail
customers.

Founded in l985, ATI employs more than 900 people at headquarters in Thornhill, Ontario, with offices in the United States,
Germany, France, the United Kingdom, Ireland and Japan. The company is ranked among Canada's largest technology firms
with fiscal 1996 fiscal revenues of GBP 218 million.

The company has a history of industry firsts including the first 2D accelerator - mach32, the first PCI accelerator - mach64,
and the first 3D accelerator - 3D RAGE. In addition to its successful desktop chips, ATI markets the world's first 3D LCD
chip for notebooks - the 3D RAGE LT.

ATI's European headquarters are based in Germany, with the UK operation co-ordinated from London. ATI's web page is at
www.atitech.com

Editor's Note:

ATI hardware is available for review from Cohn & Wolfe. If you would like a demonstration of ATI's technologies please call
David Harold.

CONTACT: Simon Greer, ATI Technologies Inc. Tel: +44 (0)1628 533 115 Fax: +44 (0)1628 533 116 e-mail:
sgreer@atitech.ca David Harold/Chris Cox, Cohn & Wolfe Tel: +44 (0)171 331 5300 Fax: +44 (0)171 331 9088 e-mail:
david_harold@cohnwolfe.com

*M2 COMMUNICATIONS DISCLAIMS ALL LIABILITY FOR INFORMATION PROVIDED WITHIN M2
PRESSWIRE. DATA SUPPLIED BY NAMED PARTY/PARTIES.*



To: John Rieman who wrote (25646)11/24/1997 7:27:00 PM
From: BillyG  Respond to of 50808
 
IBM sells logic cores for settop box chips, announces new MPEG2 decoder..............

sumnet.com

From the November 17, 1997 Issue of Electronic News

The Antenna
<<SNIP>>

IBM SAYS THE WORD: CORES--EN has learned that on Tuesday, IBM will grace digital set-top box makers with a
library of more than 20 new custom logic cores to build customized single-chip offerings for today's digital set-top box and
digital television markets. The company is also announcing an advanced MPEG-2 video decoder chip which offers
high-quality audio/video performance and advanced on-screen display capabilities on a single chip, the MPEGCS22.


<<SNIP>>

MEDIA CENTER MEETS NEVADA ENTERTAINMENT CENTER--Cyrix is using one of the new
second-generation DVD drives available from Hitachi in a proposed "Media Center." The media center is described as an
information and entertainment appliance affordable and available for all homes. Cyrix will showcase it at Comdex all over
Las Vegas this week. "We evaluated several DVD-ROMs, and Hitachi had the best performance as far as 2x speed," said
Steve Matson, manager of Cyrix's Conceptual Products group and lead engineer on the project. "Mechanically, it was really
robust. On one of the others (DVD-ROMs) we tested, we ordered five units and three were DOA (dead on arrival)," he
noted. Mr. Matson declined to name the vendor of the DOA drives.

<<SNIP>>