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To: Cogito who wrote (131032)4/16/2012 12:15:07 PM
From: slacker711  Read Replies (1) | Respond to of 213177
 
They only sell some ebooks at a loss. According to the DoJ filing, ebooks as a whole are profitable.

Slacker



To: Cogito who wrote (131032)4/16/2012 1:16:18 PM
From: Road Walker  Respond to of 213177
 
I still don't understand Amazon's strategy here. If they sell Kindles at a loss in order to sell more ebooks, and they sell the ebooks at a loss in order to sell more Kindles, at what point do their margins improve?

I think, ultimately, they want to become the publisher... and capture those margins as well.