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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: puborectalis who wrote (657577)	6/3/2012 11:18:36 PM
From: joseffy	Read Replies (1) \| Respond to of 1577883

CNN Loses Half Its Audience in Past Year Newsmax email \| 6/3/2012 CNN in May suffered its worst month for ratings in nearly 20 years, according to Nielsen figures, and has lost 50 percent of its audience in the past 12 months. The cable network pioneered 24-hour news in the 1980s and for years was the top-rated news channel, but it has lost audience to Fox News and MSNBC in recent years and now lags both competitors in attracting viewers. CNN’s average audience in May fell to 388,000, with only 113,000 in the 25-54 age bracket that advertisers covet. Fox’s average was 1.65 million, and MSNBC’s was 658,000. “It’s really a bloodletting — there’s no other way to describe it,” said Robert Thompson, professor of television and popular culture at Syracuse University. “They are trying to stick to old-fashioned, unbiased news broadcasting when their rivals have worked out that to draw an audience when there aren’t major stories breaking you need to do the opposite.” Piers Morgan, who was hired 18 months ago for the 9 p.m. hour, drew an average of 417,000 viewers in May, the worst ratings for that slot since the early 1990s, according to The Independent, a London-based website. When he took over in early 2011, his predecessor in that slot, Larry King, was averaging around 600,000 viewers. CNN anchor Anderson Cooper has lost a quarter of his viewers in the past 12 months, and ratings for Wolf Blitzer’s two-hour “Situation Room” are down by more than half.