Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Gary Wisdom who wrote (37515)	11/26/1997 8:39:00 AM
From: KM	Respond to of 58324

Dammit, you're giving away all my secrets ;-)

To: Gary Wisdom who wrote (37515)	11/26/1997 8:55:00 AM
From: Jeff Loughlin	Read Replies (1) \| Respond to of 58324

Saw the TV commercial last night...hmmm...interesting, but I do have to question its effectiveness. There is nothing in the commercial that tells me why I would want a Zip drive. Who are they targeting with this ad? Since it doesn't list any uses for the drive (other than "to hold lots of stuff"), it would seem that they are targeting those who have already recognized that they have a need for high capacity removeable storage. Those people have probably already heard of the Zip, so why advertise to them? The ad should be targeted at those who don't know they have a need for high capacity removable storage. List some uses for it, tell them why they need one, then, once they know they need one, make the Zip the obvious choice. All IMHO, of course. Jeff (long IOM)