To: Jeffrey L. Henken who wrote (1541 ) 11/26/1997 11:51:00 AM From: GrnArrow Read Replies (1) | Respond to of 4356
Melinda Ballard sent me a response to Dave's email... ********************* Since you posted David's email to you, I thought it appropriate to share with you my response to him... ----------------- Forwarded Message: -------------- Forwarded Message: Date: Wednesday, November 26, 1997 9:23:49 AM From: MBallardAl Subj: Your email/subsequent post To: DavidcG580 Dear David, I read your email which was posted on SI. I'd like to make several points: I appreciate your points, although I disagree with a few. First, believe it or not, we REALLY DO know what we are doing here. I too came from a very very intensive marketing background. Years as VP - Marketing for United Brands (Chiquita, John Morrell meats, A & W Rootbeer, etc...), years with Ralph Lauren and Oscar de la Renta and more than 15 years as a strategic marketing exec. I owned one of the largest financial advertising/proxy solicitation firms in America. We were based in New York. The firm's name was Ficom Int'l Inc. Sold it to Ruder Finn (one of the top ad agency/PR firms in the world). Since then, I have taken on many clients such as Citicorp, Goldman Sachs, Bear Stearns, Nations Bank, and several companies like OZON. Second, I appologize for the Na Ne Na Na Na Na line. Most all of the large investors know me well and consider me "the investors' best friend" and I thought the others could take it in the spirit it was meant. I guess they don't have the sense of humor for which I gave them credit. I don't know how long you've been in the stock, but I challenge any investor to disapprove of the strategies put into place during my term (since Sept. 20, 1997). Further, you go on to say that I should have told the 40+ callers that we are working on a WSJ ad. Frankly, I again disagree. That too would be taken out of context only fueling the fire of misinformation. It has been my experience that one should never indicate such efforts, even when they are in progress. Thirdly, I will promise you that I will get to the bottom of the misleading information passed on to you by the Company itself. It would help if I had the name of the individual, though. This is very troubling to me as such a response is indeed false. Tri-O-Clean and others ARE competitors. And, Tri-O-clean is NO MULTI-MILLION DOLLAR COMPANY!!! They are small and have few employees. Fourth, since you have such a marketing background, you should know that it takes time to write, produce and place an ad. Cyclopss made the decision to place an ad in the JOURNAL on Thursday. (I had suggested it long before but they did not want me to begin the process until last Thursday.) It took me one hour to write the ad. I quickly sent it to Ruder Finn (advertising agency) who quickly designed it. Then, Ruder Finn had to place it in the WSJ who was totally BOOKED this entire week and even last Friday. Finally, after much pressure, Ruder Finn BUMPED a long-time client's ad scheduled to run on Monday. That is when our ad appeared. It couldn't have happened sooner. And, we were lucky it happened when it did. Lastly, in your email you state that OZON might want to consider you as an employee and/or consultant. Feel free to send your resume to Bill Stoddard, President, Cyclopss Corporation. His fax number is (801) 972-9092. I can't guarantee anything though because we have made a few recent hires in that area. Keep in mind, my contract with the company expires in early-March and the Company needed to staff up so that the transition will be a smooth one. The quality of marketing people now in place will add tremendous value to the Company. Moreover, I disagree with the forum you chose solicit new business for yourself. Frankly, you should have taken this up with the Company itself by submitting a resume, instead of beating the bushes via e-mail to some SI posters. Again, I appreciate your thoughts set forth in your email, however, I surely think that the Company is well poised for tremendous growth. Sincerely, Melinda Ballard