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Politics : Mainstream Politics and Economics -- Ignore unavailable to you. Want to Upgrade?


To: Wharf Rat who wrote (20863)7/27/2012 5:53:19 PM
From: Brumar891 Recommendation  Read Replies (1) | Respond to of 85487
 
420 Calories: Turns out stoners are the big consumers of fast food ... so naturally, businesses are targeting them in ads:




Rob Dyrdek
I'm Selling Burritos Now
... FOR POTHEADS

Forget Daniel Tosh -- the only beef Rob Dyrdek's got now is in his brand new line of frozen burritos ... and he's marketing them directly to STONERS.

No joke -- the MTV star and his cousin Chris "Drama" Pfaff have spawned a frozen burrito company called Loud Mouth Burritos -- which they claim will "revolutionize the age-old eating experience by combining Mexicana and Americana flavors under the roof of a tortilla."

The "Fantasy Factory" duo is hawking two options for now: Cheeseburger -- stuffed with hamburger meat, cheese, ketchup and mustard ... and Pepperoni Pizza -- with mozzarella, pepperoni and tomato sauce.


And the best part -- the burritos are only 420 calories each. GET IT?!?!?!

The frozen goods are currently being sold at several 24-hour Kum and Go and Maverik convenience stores -- perfect for those late night munchies -- and they're hoping to expand to 10,000 locals by the end of summer.
tmz.com

..... And the burritos are destined to join the crowded shelves of microwaveable gas station snacks. But then a couple weeks ago, TMZ broke some interesting news about Dyrdek’s burritos: They’ll be marketed "directly to stoners." It's a remarkably blunt, if slightly risky, approach for a guy whose paychecks typically depends on teenagers' allowances and the spending money of corporate suits at Viacom. But it also makes sense, given the longstanding overlap of three activities: watching MTV, smoking pot and chowing down on frozen burritos. Calls to Loud Mouth to confirm this strategy went unanswered, and its website makes no references to weed. But the answer is easy to find if you know where to look. In fact, it’s right there on the back of the burrito: 420 calories.

Stoners began scouring Taco Bell ads for even more subliminal references. Is that the sound of someone taking at hit five seconds into this video? Is the bell at the end of commercials making the sound of the word “bong”?

That kind of winking and nudging is typical in the emergent genre of ads aimed at stoners, a once taboo marketing approach recently embraced most blatantly by the fast food industry. Just look at the actor in the next burger commercial you see. Odds are he’ll be a glassy-eyed Spicoli, dropping coded reefer references (see Jack in the Box's favorite mumbling pothead). Companies as big as Taco Bell and General Mills have gotten in on the act and they’re reaping the rewards. Taco Bell, with its Doritos-taco hybrid and “late night munchies” tagline saw a six percent sales increase in the first quarter of 2012. General Mills, which revived Cheech and Chong for a Fiber One web campaign, deemed the ad so successful it plans to do more just like it. Then there’s Sonic and its hallucinating twenty-something dreaming of man-sized cheesy tots. Carl’s Jr. is touting its “wake and bake” habit. Denny's is promoting a reggae-loving unicorn. And who could forget the ultimate stoner picaresque in modern cinema: "Harold and Kumar go to White Castle." White Castle actually signed on for that film (and its sequel).

“If you're targeting that heavy fast food user you need to speak their language,” says Denise Yohn, a brand consultant who’s worked with restaurants for 25 years. “One way to do that is to talk about partying and munchies. To the mainstream audience it may just sound like late nights and drinking, but to a certain audience they're talking about getting stoned.”

No company better straddles the line than Taco Bell. Owned by Yum! Brands (which sounds like it was named by a stoner), Taco Bell introduced the idea of the “Fourth Meal” in 2006. Described as “the meal between dinner and breakfast,” Fourth Meal was launched with a goofy website full of pajama-clad kids wandering the streets and gorging on Gorditas. About the same time Taco Bell ads began referencing the “late night munchies,” a gaggle of Tex Mex-based superheroes were concocted to “save people everywhere from cruddy combos and late night munchies,” and soon a song composed around those three words showed up in TV and radio ads. Stoners quickly caught on and began scouring Taco Bell ads for even more subliminal references. Is that the sound of someone taking at hit five seconds into this video? Is the bell at the end of commercials making the sound of the word “bong”?

Yohn says Taco Bell is “pushing the limit just enough so that they're not creating too much offense,” an approach that some smaller companies don’t think is necessary. Where big corporations use dog whistles, these little guys are just peeing on consumer’s legs.

“A lot of companies are skipping the innuendo,” says Yohn. “They think it's more effective to be overt. It creates more buzz. I think that's why you see a lot of advertising that seems unapologetically targeted to pot smokers.”

....... thefix.com

Jack in the Box Stoner Dude
youtube.com

This is hilarious - Cheech & Chong do a commercial for Magic Brownies which turn out to be Fiber One brownies:
youtube.com

Wake and bake - "hit me up at hailmaryjane.com"
hailmaryjane.com



To: Wharf Rat who wrote (20863)7/27/2012 5:54:30 PM
From: longnshort2 Recommendations  Respond to of 85487
 
Olympic Gaffe Games: Comparing Romney and Obama



The hubbub surrounding Mitt Romney's Olympic comments in response to Brian Williams' question asking if Britain seemed ready "to your experienced eye?" is utterly ridiculous.

Romney responded to Williams innocuously, "You know, it's hard to know just how well it will turn out. There are a few things that were disconcerting, the stories about the-- private security firm not having enough people-- supposed strike of the immigration and customs officials, that obviously is not something which is encouraging..."

The British press and American leftists jumped on this comment as a "gaffe," which is absurd for a multitude of reasons.

Mitt Romney is an Olympics expert. He went in to the 2002 Salt Lake City Olympics and saved it from bankruptcy and security disaster. God forbid the man who saved the post-9/11 Olympics security nightmare comment on today's Olympic security nightmare! One London resident laughably responded to Romney's comment, " What would he know?" I'm left to wonder if Britons even know that Romney ran an Olympic Games - perhaps they just think he's just another loudmouth American politician with no knowledge of the situation.

London's Olympic problems have been all over the news and such a source of criticism within the country itself that they've coined the phrase " omnishambles, a word first applied to government screw-ups that has been used to describe the crisis-prone buildup to the games." In this context the hashtag some used yesterday #RomneyShambles to mock Romney doesn't seem like such a bad thing - Romney simply commented on the shambles of the "crisis-prone buildup to the games." British Labour lawmaker David Winnick used the word when he demanded of the CEO of the security group that failed to provide enough security workers, " It’s a humiliating shambles for the country, isn’t it?"

Heck, Piers Morgan even defended Romney, saying, "It’s no secret over here that for the last three weeks the security around the Olympics has been a shambles." Piers continued:
“The outside firm they got in to run it has been all over the place – they didn’t have enough people and the army had to be drafted in. So, Mitt Romney was only saying exactly what has been happening.”
“He’s run an Olympics, so I thought he was perfectly entitled to be critical,” Morgan continued. He said that the English press jumped on him because they wanted Romney to “talk us up a bit,” but the substance of Romney’s critique was on point.
“I thought it was a bit of a fuss about nothing,” said Morgan. “He was just speaking the truth which can sometimes be rather unpalatable.” Now, if Great Britain was honest, they'd agree that Romney just said what everyone in their country has been saying. As Joshua Trevino said yesterday on Twitter, "Romney has accomplished what was unthinkable 24 hours ago: Londoners will now proudly defend their Olympics."

The only reason they are upset is because of the whole idea of "You can't complain about my country, only I can complain about my country!" Winnick, who noted complaining was a British national sport, even said, "There is a feeling, and I’m sure it applies in the United States, that … families can quarrel bitterly in private, but should anyone from the outside have a go, the family is united. In other words: 'Mind your own business.'"

This is understandable, but hardly enough reason to consider this a ghastly gaffe that will lead to a rift between the two country or resonate with the American public. Especially now that it's becoming a tit-for-tat with David Cameron making a dig at America, specifically Utah, with the remark, " Of course, it’s easier if you hold an Olympic Games in the middle of nowhere." This is simply a silly issue that will die out quickly.

Of course, no conversation is complete without talking about Obama's numerous Great Britain gaffes. As I wrote in 2009, the UK Telegraph had a devastating article on how the Obama Administration is neglecting foreign policy, especially our special relationship with Britain. Some highlights from the article entitled Barack Obama 'too tired' to give proper welcome to Gordon Brown:

Obama aides seemed unfamiliar with the expectations that surround a major visit by a British prime minister. ...

A British official conceded that the furore surrounding the apparent snub to Mr Brown had come as a shock to the White House... "A number of our US interlocutors said they couldn't quite understand the British concerns and didn't get what that was all about." ...

Mr Brown handed over carefully selected gifts, including a pen holder made from the wood of a warship that helped stamp out the slave trade - a sister ship of the vessel from which timbers were taken to build Mr Obama's Oval Office desk. Mr Obama's gift in return, a collection of Hollywood film DVDs that could have been bought from any high street store, looked like the kind of thing the White House might hand out to the visiting head of a minor African state. ...

The official dismissed any notion of the special relationship, saying: "There's nothing special about Britain. You're just the same as the other 190 countries in the world. You shouldn't expect special treatment." ... The next day I had a follow up post on Obama's embarrassing foreign policy gaffes with links to the following articles:


Obama's blockbuster gift for Brown: 25 classic films

No10 had tried to keep the present a secret, refusing to answer reporters who asked what President Obama had given to mark the reaffirmation of the special relationship. However, the Evening Standard discovered the truth through White House insiders.



One reason for the secrecy might be that the gift seems markedly less generous and thoughtful than the presents taken to Washington by the Prime Minister.
Brit reporters in bit of a snit over lack of Obama-Brown news conference

They see it as a snub.
"Embarrassing," says Benedict Brogan of The Mail. Embarrassing, that is, for Brown.
"Mr. Brown might lament," writes Toby Harnden of The Telegraph, "that despite the so-called 'special relationship' Britain is now getting the same treatment as the president of Uruguay but he need not despair. I'm told there's a chance he might get drinks with Vice President Joe Biden on Tuesday evening." And who could forget the time Obama gave the Queen of England an iPod filled with his own speeches?
Or when Obama infamously returned Britain's gift of a Churchill bust? Romney got in a good dig at Obama a few days ago when he said, "I'm looking forward to the bust of Winston Churchill being in the Oval Office again."

Olympic expert Mitt Romney repeating what everyone has been saying about the London Games, which unfortunately may have wounded British pride but had the benefit of uniting the country behind the Games, is nothing compared to Obama's "embarrassing" snubs of British leaders and dismissal of the "special relationship" the United States has with Britain.

This point is, this kerfuffle shouldn't hurt Romney in the US (of course, with a liberal media desperate to take the heat off of Obama, who knows how they'll try to drag this story along). This will all blow over soon, with the excitement of tonight's Opening Ceremonies and other news stories quickly overshadowing it. The Obama campaign can't keep bringing it up because, if anything, the incident reminds people of Romney's leadership during the 2002 Olympic Games where he dealt with national security issues and efficiently cut spending to dig the Games out of a fiscal hole (a quality that is desperately needed right now with $16 trillion national debt.)

The quotes that will endure are Obama's real gaffes (if speaking your mind can really be considered a gaffe) on the economy saying, "The private sector is doing fine," "If you've got a business you didn't build that," and "We tried our plan and it worked," and the full context of these quotes are just as bad. They reveal a president who is distressingly out of touch with economic realities, not to mention the American creed which includes rugged individualism and personal accomplishment.

Does he really think with 8.2% unemployment ANYONE is doing fine? Does he really think the idea that "If you've used a public road, you've benefited from government assistance and therefore you owe the government all your success," is a winning message? Does is really think his plan which has brought 41 straight months of 8.1-10% unemployment, adding $5 trillion to our $16 trillion in debt, and 1.5% GDP growth this quarter worked?



To: Wharf Rat who wrote (20863)7/27/2012 6:27:18 PM
From: Little Joe  Respond to of 85487
 
Obama eating an ice cream?

lj