To: Ted Murphy who wrote (6111 ) 11/28/1997 7:38:00 PM From: Investor-ex! Read Replies (1) | Respond to of 13594
Ted,When the magic Internet channel shows up on cable, AOL will be there. You can't access most of AOL from the Internet. AOL proper is NOT a web-site, though AOL does have a web-site. AOL is a direct dial-up on-line service (or bulletin board) and always has been. If AOL does create a full web-site, there would be no reason to subscribe because it would be (or should be) free. Then they're just another, rather shabby ISP, which is what I see them as today.Most importantly, the future isn't AOL *or* the Internet, its AOL *and* the Internet. Yeah, AOL will very likely be around in the future, but not with their proprietary on-line service configuration as it exists now. They will either become a completely accessible member of the Internet, and soon, or they will cease to exist. It's merely a matter of time. The question becomes, will people be willing to pay extra for AOL's content when that day arrives? That day hasn't arrived yet because I don't think AOL can compete with hundreds of specialist web-sites creating and more or less giving away the content that AOL would be trying to sell at a premium. The day is approaching when AOL will be FORCED to take this step. AOL knows this and is scrambling to build a future for themselves on the Internet directly, with much less than impressive results in this regard, to date. This is because, at its core, profitable commerce on the Internet is about producing the highest quality customized products and services at the lowest possible prices in a highly competitive environment in the most convenient manner with the least possible transactional friction for the parties involved. So far, this model fits well with the likes of Amazon, Yahoo, E*Trade, CDNow, et al, as their primary concern is fending-off the competition, yet still maintaining decent margins, customer satisfaction, and quality. They're all SPECIALISTS in actual businesses attempting to define and take advantage of the huge opportunities the Internet is offering. Compare this to AOL, which provides a commodity service (Internet access) badly, doesn't make any product or service (but acts as the middleman for a few), and provides 2nd-tier, easily replicable content that can only realize a return on investment through advertising revenues, which are self-limiting, cyclical, and dependent upon subscriber growth. Why do YOU think AOL is a GOOD investment? What am I missing?