To: Alan Gallaspy who wrote (797 ) 11/29/1997 12:00:00 PM From: Cymeed Respond to of 8545
Dear Alan, the way I looked at the "entry barrier" is, with my very limited knowledge in the technical side (so be careful), it takes a lot of hardware and soft ware changes and configurations to set up the system. Every time when Checkfree sign up a new bank, it takes a long time for them to see revenue addition. This of course includes a period for the bank customers to react and accept. But it also indicates the complexity of the electronic configuration process. Last time when they implemented Wells Fargo into the net work, I remember it was 4th of July long weekend. I would guess it takes a lot of shut downs blah blah to set up the system. When Visa Interactive was Ckfr's competitor, I probably had the same feeling like you do about MSFDC now. Those are big names with huge resources. But to my surprise, Visa interactive raised the white flag eventually and became a part of CKFR now. This probably indicates the complexity of technology implementation as the major entry barrier, in addition to customer acceptance, name recognition, transaction security issues, etc. If I am a bank or an utility company, once I set up with well recognozed firm (inside the transaction community) like Checkfree, I would rather not easily ripp off the system, and switch to MSFDC or anybody else, especially if the later is less experienced. It can be a highly risky switch. One more thing customers liked about CKFR is, CKFR is willing to play the back-end role. Although you probably paid all your bills through CKFR, but the name you recognize is NationsBank or whoever you are dealing with. You may never heard of CKFR although you use their service all the time. Which to me it's a very smart thing the management did. As a shareholder, the only thing I care is the bottom line. I don't mind if my company is not famous. The technical people especially the CKFR employees probably can best answer your question. But the above is just my understanding for your viewing pleasure.