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Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?

To: Steve Robinett who wrote (6117)	11/29/1997 11:44:00 AM
From: Ted Murphy	Read Replies (1) \| Respond to of 13594

> Just tracking on stock news during the day, I must pull up Yahoo a hundred times. That kind of repeat behavior makes advertising on Yahoo worth considering Actually, that kind of heavy user is a killer, because it makes your click through rate much lower. SI will have a similar problem, and its why they're pricing ads at $5 CPM. The best website for click throughs is, like, Dilbert. The crappier your site, the more people are interested in the ads. Also, the more naive your audience the higher your click through. I'm not sure if this is a complement, but AOL will be able to charge premium rates for their page views when it comes to that. "Short 'em all ..." Hah! Funny, and probably right. Ted