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To: JohnM who wrote (200330)9/6/2012 2:24:19 PM
From: JohnM  Read Replies (1) | Respond to of 541582
 
TPM2012
Disillusioned Obama Supporter In Romney Ad Is Actually GOP Staffer
Pema Levy
September 6, 2012, 12:47 PM

Republicans debuted a new ad Thursday in which a frustrated former Obama supporter expresses her disappointment with the president. The only problem: The woman in the video is actually an RNC staffer.

The new ad features Republican National Committee Director of Hispanic Outreach Bettina Inclan, who in the ad purports to be an average woman voter who supported Obama in 2008. She describes her disillusionment with the president in the ad as a romantic relationship gone awry.

“You’re just not he person I thought you were,” Inclan says in the ad, addressing a cardboard cutout of Obama. Inclan lists out-of-control spending and Obama’s penchant for hanging out with Hollywood celebrities as reasons for the break-up. “It’s not me, it’s you. I think we should just be friends.”

The ad asks people to share why they’re “breaking up” with Obama.

The RNC says its ad, which first appeared on television Thursday is not dishonest.

“It’s a lighthearted ad to show how millions of Americans feel about President Obama — he’s not the person we thought he was and it’s time to break up with him,” an RNC official told TPM. “But let’s be clear, it is an ad.”

Inclan began her current RNC post in January 2012, and has worked in Republican politics since well before Obama’s 2008 election. She did Hispanic outreach for Rick Scott’s 2010 Florida gubernatorial race worked on Capitol Hill for Rep. Lincoln Diaz-Balart (R-FL), Rep. Thaddeus McCotter (R-MI) and as national executive director of the Republican National Hispanic Assembly.

“I was never pressured to be a Republican, but I am very much a fiscal conservative,” Inclan told Business Insider in May. “It might be because we were always on a very tight budget growing up. Or maybe my views of the world fall in line with the Republican Party.”

Reaching out to voters who feel let down by Obama is a big part of Republicans’ strategy for wooing undecided and independent voters who might like Obama personally but feel he hasn’t been an effective president. Romney spoke about disappointment in his acceptance speech in Tampa last week. The conservative advocacy group Americans for Prosperity is up with several ads featuring independents who voted for Obama but say they will not do so again in 2012.



To: JohnM who wrote (200330)9/6/2012 6:04:56 PM
From: Sam  Respond to of 541582
 
Romney going back on air

In a new TV ad criticizing President Obama, Mitt Romney's campaign appears to be targeting single women voters who may like the president a great deal but are skeptical if he can deliver the type of change that he was talking about. NBC's David Gregory reports.

By NBC's Domenico Montanaro

CHARLOTTE, N.C. -- Mitt Romney’s getting back in the game.

His campaign went dark on television 11 days ago, but today it booked $4.5 million (so far) in TV ads in eight battleground states today, according to NBC News and ad-tracker SMG Delta.

There was a lot of free media out of the convention for Romney, but it was striking that the only advertising run was from the Obama campaign and pro-Romney outside groups.

Romney is also able now to tap into general-election funds, which he wasn’t able to prior to accepting the nomination a week ago.

The states seeing the biggest spending in this buy round are Virginia, Ohio, and Florida with about $1 million each.

Also notably, Romney is spending about $600,000 in this buy on North Carolina, a state most analysts see as beginning to trend toward Romney, but close enough that he may have to spend money here.

The other states he will be up in with this buy – Colorado, Iowa, New Hampshire, and Nevada.

Ad spending has now reached $573 million for this general-election presidential race. With the help of outside groups, Romney and allies are outspending Obama and his supporters $303 million to $269 million.

President Obama’s campaign is the biggest-single advertiser at $218 million. Romney has spent just $79 million on ads. But the Crossroads groups are making up the difference big time, spending $106 million.

Slideshow: Democratic National Convention

Another noteworthy fact, for all that Restore Our Future did for Romney in primaries and for all the talk of Priorities USA’s fundraising problems, Priorities has actually outspent Restore this election, $45 million to $41 million.

The problem for Democrats is that there are multiple outside groups supporting Romney who are spending substantial amounts of money. In addition to Crossroads and Restore, the Koch Brothers’-backed Americans for Prosperity has spent $47 million, for example.

The Washington Post's Chris Cillizza, Democratic strategist and former top advisor to VP Al Gore, Michael Feldman and President of the Center for American Progress Neera Tanden talk about what President Barack Obama needs to say in his speech to lay out a vision for the next four years.

And once again, there is no advertising for Romney in Wisconsin (despite the pick of Paul Ryan as VP), Michigan, or Pennsylvania.