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To: Eric L who wrote (1470)	9/18/2012 10:49:34 PM
From: Arthur Radley	Respond to of 1647

I purchased one of the new Kindle Fire e-readers when it first came out. I've been satisfied overall, however, I don't like the scroll aspect of the screen. It came to my attention recently that a company(NEON) has what appears to be a new system that addresses this issue. Looking at the history of this Swedish company that has now established a California operation, their product hasn't been flying off the shelf, but appears that might be changing. Recently they announced that the new Sony e-reader will use their product, plus they have a deal with Texas Instruments. Also, a recent SEC filing indicates that an insider purchased a huge block of shares. As an investment consideration, does anyone following this market and is this something that might grow with the apparent demise of the print publishing going to these e-reader products.