To: sylvester80 who wrote (22014 ) 9/20/2012 2:22:57 PM From: zax 4 Recommendations Respond to of 32692 Tim Cook is doing such a blunderful job X-D Thursday, September 20, 2012 18:17:30 GMT Nokia Cashes in on Apple Map Embarrassment By Sven Grundberg blogs.wsj.com The Apple maps embarrassment played right into the hands of struggling rival Nokia Corp. NOK1V.HE -0.45% , which has spent billions of dollars building up its mapping assets during the past few years. While Google GOOG +0.05% dominates smartphone navigation, Nokia owns one of the most widely used digital mapping platforms after, four years ago, it acquired Navteq—a company that provides the underlying digital mapping information that is used by GPS navigation devices and Internet services—in an $8.1 billion transaction. In a post on its official blog , published shortly after consumers around the world started complaining about Apple’s new mapping service, Nokia provided a benchmark test, comparing the location apps of the coming Windows-running Lumia 920 smartphone, to the Google-powered maps of the Samsung Galaxy S III and Apple’s new mapping service. Nokia said it “truly understands that maps and location-based apps must be accurate, provide the best quality and be accessible basically anywhere.” “Unlike our competitors, which are financing their location assets with advertising or licensing mapping content from third parties, we completely own, build and distribute mapping content, platform and apps,” Nokia added. Several portable GPS devices made by companies such as Garmin Ltd GRMN -0.45% ., as well as Web-based map applications, including those of Yahoo! Inc YHOO -0.50% . and Microsoft Corp MSFT +1.12% .’s Bing Maps, use Nokia’s Navteq’s mapping platform. Nokia has recently launched a number of upgrades to its own mapping applications that come preinstalled on its Lumia devices, and in November last year, Nokia also launched a public transport application for its smartphones, that provides public transport information for many cities around the world. Microsoft’s upgrade of the Windows operating system will be integrated with mapping functionality from Nokia. Moreover, Amazon Inc.’s new Kindle Fire tablets also feature mapping functionality from Nokia rather than from Google.