More DVD mastering tools at lower prices................
Smart and Friendly Debuts the Ultimate DVD Mastering Tool
CHATSWORTH, Calif.--(BUSINESS WIRE)--Dec. 1, 1997--Smart and Friendly Inc., a leader in
CD-ROM and optical storage technology, today announced the DVD Deck, a complete
development subsystem that will allow users to master multiple 4.7 GB DVD-ROM projects on a
single Type IIIxt DLT cartridge.
The output of the Smart and Friendly DVD Deck meets the requirements of the leading DVD
replication plants.
"As DVD-ROM emerges as the next major breakthrough in optical storage, Smart and Friendly
offers content creators the means to take advantage of the benefits of the technology. The DVD
Deck provides the ultimate platform for our customers to master multiple full 4.7 GB DVDs," said
Perry Solomon, president and CEO of Smart and Friendly.
The DVD Deck will provide full software support for DVD-R. The subsystem creates output in
both Universal Data Format (UDF) and hybrid ISO 9660/UDF.
The DVD Deck is approximately half the price of DVD-R technology and is far more reliable. The
DLT tape cartridges for the DVD Deck hold multiple complete DVD-ROM projects and can be
reused one million times. In contrast, only a partial DVD-ROM will fit on an expensive piece of
DVD-R media that can only be used once, a major content and cost issue for content creators.
An external subsystem, the DVD Deck has a sustained data transfer rate of up to 10 MB/sec and
features a SCSI-2 fast/wide interface. Smart and Friendly predicts a head life of 30,000 hours and a
mean time between failures (MTBF) of 300,000 hours at a 20 percent duty cycle.
DLT is considered the defacto industry standard in the mid-range tape market. The technology is
currently being used primarily to back up data on mid-range and high-end computer systems.
"We are using DLT -- an established, bullet-proof storage technology -- as a bridge to the emerging
technology of DVD-ROM," continued Mr. Solomon. "This helps assure our customers that the
mastering platform they are purchasing provides the performance and reliability they need."
To provide content providers with a complete DVD-ROM solution, the DVD Deck includes Gear
DVD mastering software, valued at $2,995. The Smart and Friendly DVD Deck will be available in
December, with an anticipated street price of $9,999.
Smart and Friendly Inc. is recognized as the world's largest privately-held manufacturer of
CD-Recordable, CD-ReWritable, CD-ROM and optical storage technology. The company's
storage solutions are available to resellers through Ingram Micro, Merisel, MicroAge and Tech Data.
End-users may purchase these solutions from CDW, CompUSA, Data Vision, Fred Meyer, Fry's
Electronics, The Good Guys, J&R Computer World, Micro Center, Micro Warehouse, Nebraska
Furniture Mart, PC Connection, and other locations where computer products are sold. Unlike its
competitors, Smart and Friendly offers free technical support on toll-free lines.
Smart and Friendly understands that consumers appreciate market-smart and user-friendly solutions
that never compromise quality and reliability. The company delivers solutions to the consumer,
corporate, government, and education markets, providing each customer with the ultimate
out-of-box experience. Smart and Friendly combines cutting-edge hardware -- CD-Recorders,
CD-ROM jukeboxes and CD-ROM network towers -- with powerful software suites to provide
complete, "must-have" solutions.
For product and sales information, contact Smart and Friendly at 20520 Nordhoff Street,
Chatsworth, CA 91311; Internet smartandfriendly.com; phone 800/959-7001 or
818/772-8001, fax 818/772-2888.
Keywords: Smart and Friendly, CD-R, optical, DVD, DLT, DVD-ROM, DVD-R, HP,
Hewlett-Packard, Quantum, storage, tape
CONTACT: Smart and Friendly Inc.
Perry Solomon, 818/772-8001
Perry888@aol.com
or
Shotwell Public Relations Inc.
Louie Yan, 408/727-4356
louieyan@pacbell.net
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