To: Philip B. Reitano who wrote (2894 ) 12/1/1997 8:12:00 AM From: Zebra 365 Read Replies (1) | Respond to of 23519
VVUS RECEIVES UK APPROVAL !!biz.yahoo.com Vivus Announces U.K. Approval of MUSE -- alprostadil MENLO PARK, Calif.--(BW HealthWire)--Dec. 1, 1997--VIVUS, Inc. (NASDAQ:VVUS - news) today announced that MUSE(R) (alprostadil), the Company's treatment for erectile dysfunction, has received authorization from the Medicines Control Agency to market MUSE in the United Kingdom. Astra Pharmaceuticals Ltd. based in Kings Langley, England, will market the product in the U.K. under a distribution agreement between Astra AB of Sweden and VIVUS International. ''We are proud to have Astra as our marketing and distribution partner for the U.K.,'' stated Leland Wilson, President and Chief Executive Officer of VIVUS. ''Initial acceptance of MUSE in the United States has been very strong, allowing the product to become the leader in the U.S. erectile dysfunction market during its first nine months on the market.'' Terry Nida, Vice President, Europe, will facilitate the activities of the Company in Europe from a subsidiary, VIVUS, U.K. Ltd., which is headquartered in Windsor, U.K. MUSE (alprostadil), a treatment for erectile dysfunction, is a pre-filled, single-use plastic applicator containing the drug alprostadil, a medication that increases penile blood flow. MUSE, launched in the U.S. in January 1997, had U.S. product sales of over $100 million in the first nine months of 1997. ''Astra U.K. will soon launch MUSE in the U.K. as the lead market in the European Union (EU). We anticipate registration of the product in most of the EU countries during 1998,'' said an Astra spokesperson. The U.K. approval triggers a $2 million milestone payment to VIVUS from Astra under the terms of an agreement with Astra signed in May 1996. Astra will market and distribute MUSE in Europe, Australia and New Zealand as well as the South and Central American countries, once individual country approvals are obtained. Founded in 1991, VIVUS, Inc. is a leader in the development of advanced therapeutic systems for the treatment of erectile dysfunction. VIVUS has pioneered a novel therapy for erectile dysfunction known as the transurethral system for erection. This therapy consists of a proprietary, non-invasive, drug delivery system that delivers pharmacologic agents via the urethra. Note to editors and investors: MUSE is a registered trademark of VIVUS Inc. Additional written materials, recent releases and Company information are available through a variety of sources, including: the VIVUS home page (www.vivus.com) and the VIVUS Fax-On-Demand Service (1-888-329-5719). ---------------------------------------------------------------------- Contact: VIVUS, Inc. Nina W. Ferrari, 415/325-5511 (Director, IR) David Yntema, 415/325-5511 (CFO) IR@VIVUS.com ----------------------------------------------------------------------