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Technology Stocks : Nokia (NOK) -- Ignore unavailable to you. Want to Upgrade?

To: pcstel who wrote (31439)	9/30/2012 4:31:35 PM
From: sylvester80	Read Replies (1) \| Respond to of 34857

Are you deaf? I asked you to stop stalking me and stop responding to me. It's a simple thing that even a 5 year old would understand.

To: pcstel who wrote (31439)	10/1/2012 11:55:51 AM
From: Eric L	3 Recommendations Read Replies (1) \| Respond to of 34857

Tempests in Teapots, Marketing Gaffes, Classy CEOs, and other Noisy Silliness ... << CEO Tim Cook issued a super apology for the poor performance of Apple’s new mapping software ... Nice to see the CEO of a company steeping forward to issue a personal apology linked on the main page of the company web site. That shows "class" ... vs the CEO's of other companies that hide, and instead let members of their "marketing / communications department" named Heidi Lemmetyinen issue apologies on a company blog, for intentionally falsifying marketing materials that grossly "misrepresented" the capabilities of a yet to be commercially released device. Did the classy CEO of Apple issue a personal apology on the main page of Apple's website to those of us that hold AAPL long, or to citizens of the UK and/or Australia who were potentially victimized by (what you would call) Apple's intentional falsification of marketing materials that grossly "misrepresented" the capabilities of iPhones and/or iPads. At the beginning of this year they had yet another brush with the UK ASA (Advertising Standards Authority) which is still following complaints from customers and network operators regarding Apple marketing material and Apple website references for their latest iPad because of misleading references to the capability to access superfast 4G (LTE) mobile broadband that is not yet available in the UK and is not yet compatible with the 4G spectrum that will be aiuctioned. The operators themselves have refused to use Apple's marketing materials that refering to the new iPads 4G capabilities. The Australian ACCC (Competition and Consumer Commission) filed a legal action against Apple in March for misleading advertising for its new iPad tablets. The federal court in Australia ruled Apple misled the public for two months of 2012 with claims in its advertising wrongly implying that the "iPad with WiFi + 4G," could connect to the mobile data network operated in Australia by Telstra. The court subsequently fined Apple $3 million USD and ruled ... "Apple's desire for global uniformity was given a greater priority than the need to ensure compliance with the Australian consumer law. Conduct of that kind is serious and unacceptable." What Was REALLY Shown at The Nokia WinPhone 8 Lumia Launch You seem to be laboring under the delusion that at the September 5 NYC 1½ hour webcasted press event held by Nokia and Microsoft to launch Nokia's WP8 Lumia's that will be available later this year Nokia screened a 1 minute 26 second video titled "PureView The next innovation" that simulated Nokia's optical image stabilization (OIS) that will be utilized in the Lumia 920. It wasn't. Several days back on the Nokia Bankruptcy Watch board you host you made the statement: Wait a minute.. This real life Lumia 920 OIS mode doesn't look ANYTHINIG LIKE the Jokia marketing "OIS SIMULATION" video they showed at the product launch. If you had bothered to watch the September 5 Nokia event you would know that the "real life Lumia 920 OIS mode" video you are referring to is the video shot with a prerelease Lumia 920 that was shown by Kevin Shields at the launch event. Before Kevin showed the video he showed a photo of the dual camera rig holding a Lumia 920 with OIS, side by side with a competitive product using conventional digital image stabilization (DIS) that was used to film the video. The "OIS SIMULATION" video you referred to was not shown at the event although a 17 second cropped clip of the female bicyclist's head from it played on the screen (without the 'OIS On' and 'OIS Off' caption) behind Jo Harlow as she presented but while it played Jo discussed the innovative PureView floating lens technology that enabled OIS without referencing the short video clip which illustrated the concept in simulated fashion. Jo's presentation begins at 8:20 and the short excerpt from the "OIS SIMULATION" video displays behind her at 14:45. Kevin Shields takes over from Microsoft's Joe Belfiore who followed Jo at 47:00 and he starts discussing the PureView technology implemented in the Lumia 920 at 1:03. A photo of the rig used to film the video comparing the Lumia 920 with OIS side by side with a competitive product utilizing DIS a few minutes later and then the video you think does not look anything like the "OIS SIMULATION" video (and it surely doesn't) is played. It was not a simulation. It was a real life video taken with a prerelease Lumia 920 prototype. The full OIS SIMULATION video titled "PureView The next innovation" was first shown publicly the afternoon following the morning press event as an exhibit embedded in an article titled "Taking PureView to the next level" written by Ian Delaney for Nokia Conversations (the official Nokia Blog site of Nokia Corp.) conversations.nokia.com The following day the caption "This is a simulation of OIS technology" was added below the OIS SIMULATION video in that article where it should have been in the 1st place. In addition this Note was added at the end of the article: The Lumia 920 pictures in this post were taken using prototype hardware and software, and then reduced dramatically in size. In addition, the OIS video, above, was not shot using the Lumia 920. We apologise for any confusion on this point. The hyperlinked apology stated: "In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS. Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created." The apology concluded with this statement followed by the video that was shown at the event: Here is the video shown at the press conference shot using a Lumia 920. On the right is a Lumia 920 prototype with OIS. On the left is a smartphone without OIS. The difference is apparent. << Hey, every company makes errors, but the ability of the CEO to step forward and personally take the torpedo shows real "class". Let's review again... Nokia's apology from Heidi Oh! Who the Heck is Heidi... An apology is due >> Yes, let's review again ... The author of the apology was Heidi Lemmetyinen, the Editor in Chief of Nokia Conversations (as you pointed out further back) who is resident at Nokia House in Helsinki and who reports to Susan Sheehan, Nokia's SVP of Communications who in turn reports to Chris Weber, Nokia's EVP of Nokia Sales and Marketing (and probably on a dotted line basis to Tuula Rytila Nokia's SVP and CMO. Ian Delaney, the author of the article that contained the simulated OIS video (originally not captioned as simulated) reports to Heidi. One does not need an MBA in Marketing Management to know that Heidi was the proper individual to publicly apologize for the marketing gaffe on the site where it occurred. The simulated video without disclaimer had been pointed out by The Verge on Wednesday afternoon following the event and after Ian embedded it in his article and it ricocheted quickly around the web. This unfolded while Stephen Elop was returning to Finland. "He learned of the gaffe once he arrived on September 6 and ordered an ethics investigation." Heidi immediately posted her apology on Nokia Conversations, and Ian properly captioned the embedded video The video in question was posted by Nokia to YouTube with the proper disclaimer. The Verge team accepted Nokia's invitation to shoot low light photos in Central Park with prerelease Lumia 920's and the published the results on Friday. As SVP of Communications Susan Sheehan was the appropriate individual to deal with the press on the matter, which she did early the following week. As BusinessWeek reported ... The ethics and compliance officer is working on an independent report “to understand what happened,” Susan Sheehan, a Nokia (NOK1V) spokeswoman, said today in an interview. Nokia said last week it was sorry for not making clear that a promotional video and still photos within that clip weren't captured with its new Lumia 920 smartphone. ... A video advertisement showing off the devices camera technology was questioned by The Verge blog hours after the phone was demonstrated. While the video gave the impression that it was shot using the Lumia 920, Nokia never claimed that was the case. ... “What we understand to date is that it was nobody’s intention to mislead, but there was poor judgment in the decision not to use a disclaimer,” Sheehan said, declining to name the company that produced the video. Nokia is dealing with the situation “quickly, fairly and privately,” she said. - Adam Ewing for Bloomberg BusinessWeek in Stockholm - While noisy and nattering nabobs of Nokia negativism expound, I give Nokia an A+ for their expeditious handling of the matter which blemished an otherwise extremely well executed press event. The last thing that any Nokia investor needs is their CEO micromanaging marketing or marketing communications. The appropriate members of his management team took appropriate actions. T'was all a class act and since any publicity is good publicity if production PureView enabled Lumias perform the way they are expected to perform, the extra focus applied from negative publicity from the gaffe will be nothing but a plus. Tim Cook's public apology on behalf of Apple was also appropriate under the circumstances and well executed. One of Apple's strengths is the large base of 3rd party apps for iPhone and there are very suitable navigation alternatives for iPhone users available from Nokia Locations and Services (L&S), from Garmin (using NAVTEQ Maps fron Nokia L&S) and from Google while Apple gets its own location based apps and services house in order. - Eric -