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To: DiViT who wrote (25939)12/1/1997 4:15:00 PM
From: John Rieman  Respond to of 50808
 
More DVD authoring start-ups...............................

, 9:00 am Eastern Time

Company Press Release

Cine Magnetics and NB Digital Form DVD Service Company Partnership

ARMONK, N.Y.--(BUSINESS WIRE)--Dec. 1, 1997--Cine Magnetics Video & Digital Laboratories, based here, and NB Digital Solutions, Crofton, Md., jointly announced Monday they have established a DVD service company partnership.

In making the announcement, Joseph J. Barber, Jr., president of Cine Magnetics and Ralph LaBarge, president of NB Digital Solutions, stated that the emergence of DVD as a commercially viable industry standard has created the need for a service company that can provide complete DVD project management.

The partnership combines NB Digital's expertise in authoring, compression and simulation/testing with Cine Magnetics' leadership in mastering, replication, packaging and distribution.

The authoring and compression for DVD projects will be completely coordinated. Full simulation and testing prior to mastering will be handled by either the Maryland or New York facility. When a client is completely satisfied with all phases of program simulation and testing, the partnership will begin the mastering and replication phase.

''We consider Cine Magnetics Video & Digital Laboratories to be one of the industry leaders in the duplication of video, digital media and film,'' LaBarge said. ''We are looking forward to benefiting from the tremendous synergy between our two firms. The potential benefits in merging our capabilities far exceed those from individual specialties.''

''Our goal for the DVD service company is to take the mystery and confusion out of the DVD equation,'' Barber stated. ''By providing a total DVD service to our clients, we can offer them substantial savings in both time and money.''

Established in 1986, NB Digital Solutions is a leading provider of off-line digital video compression, custom multimedia application development, and CD-ROM and DVD authoring services. The firm's customer base includes such well-known companies and government agencies as Nike, Fannie Mae, U.S. Navy, Toshiba, MGM-UA, UAV Entertainment and Elite Entertainment, among others. NB Digital Solutions is a wholly-owned subsidiary of Enhanced Services Co. Inc. (NASDAQ:ESVS - news) with headquarters in Houston.

Cine Magnetics Video & Digital Laboratories is an employee-owned company founded in 1961 with branch offices in New York City, Los Angeles and New England. The firm specializes in the duplication of video and CD products. Services include language replacement and subtitling, custom package design and printing, 800 No. inbound order capturing, electronic credit card processing, database management, and distribution services for entertainment, business, industry, education and special interest organizations.
------------------------------------------------------------------------
Contact:

Cine Magnetics
Bob Orzack, 914/273-7500/7575 Fax
orzack@cinemagnetics.com



To: DiViT who wrote (25939)12/1/1997 4:29:00 PM
From: BillyG  Respond to of 50808
 
Microsoft ships DirectX high level programming support for multimedia, including DVD, MPEG2, and AC3. Good work, Microsofties............

Microsoft Ships DirectX Media High-Level APIs for Windows

DirectX Media APIs Forge Powerful Synergy With Low-Level DirectX Foundation
APIs to Deliver First Unified Multimedia Solution for Developers;

Integration into Microsoft Internet Explorer 4.0 Delivers Broad Target
Audience of End Users

REDMOND, Wash., Dec. 1 /PRNewswire/ -- Microsoft Corp. (Nasdaq: MSFT)
today released the Microsoft(R) DirectX(R) Media 5.1 Software Development Kit
(SDK), a set of high-level application programming interfaces (APIs) and run
times designed for the Intel architecture. The DirectX Media 5.1 SDK forms a
powerful synergy with low-level DirectX Foundation APIs, delivering the first
unified API set with advanced multimedia functionality from the chip level to
high-level run-time engines on the Windows(R) operating system. DirectX Media
5.1 will empower software tool and content developers to energize their
applications and Web pages with interactive 2-D and 3-D animation, streaming
video and audio, and the latest technology to take advantage of
next-generation digital devices.
The DirectX Media 5.1 SDK provides a solution for developing powerful
multimedia tools and applications for Web authoring, video and audio
postproduction, online games, multimedia content creation, and a variety of
consumer applications. DirectX Media 5.1 run times are integrated into
Microsoft Internet Explorer 4.0 software and are scheduled to be included in
the Windows 98 and Windows NT(R) 5.0 operating systems, providing developers
with a broad target audience that will experience the full impact of
multimedia capabilities and rich interactive features in applications powered
by DirectX Media 5.1.

Comprehensive Set of High-Level APIs
The DirectX Media 5.1 SDK contains a variety of high-level APIs and
run-time services for developers of multimedia applications, development tools
and Web content, including the following:

* DirectShow(TM) API is a universal media streaming architecture for
capture, processing and playback of streaming multimedia over the Internet,
within media authoring applications or from local consumer devices.
DirectShow includes DVD-specific APIs, support for the digital video (DV)
standard and support for third-party MPEG-2 and AC-3, delivering high-quality
video and audio including spatial effects. DirectShow supports most popular
formats, including Intel's Indeo Video Interactive, The Duck Corp.'s
TrueMotion 2.0 video codec, MPEG, AVI, WAV, AIFF, AU and Apple QuickTime
(MOV). DirectShow soon is scheduled to soon provide the universal playback
client for the Advanced Streaming Format (ASF), an open specification for
streaming data.
* DirectAnimation(TM) API is an advanced media integration and run-time
API that allows developers to easily inject highly interactive animation into
Web pages and multimedia applications. DirectAnimation provides a consistent
interface for dealing with and integrating 2-D vector graphics, sprites,
3-D geometry, Dynamic HTML, video and audio, along with a uniform time and
event model that enables unprecedented user interactivity and interaction
between different media types. DirectAnimation functionality can be accessed
using a variety of programming and scripting languages, including HTML, the
Visual Basic(R) development system Scripting Edition, JScript(TM) development
software, Java and the Microsoft Visual C++(R) development system. Various
ActiveX(TM) Controls are included for HTML environments, as well as a
COM-based animation library.
* Direct3D(R) API Retained Mode is a high-level 3-D scene graph manager
that allows developers to manipulate objects and manage complex 3-D scenes
without requiring low-level programming. Direct3D API Retained Mode animation
interpolators facilitate the blending of colors and smooth movement of
objects. Progressive meshes enable increasing refinement of coarse meshes
over time, streamlining progressive downloading from remote locations.
* DirectPlay(R) API is a high-level tool for creating multiplayer online
games for the Internet, intranets, LANs or modem links. DirectPlay provides a
standardized way for applications to communicate with each other, insulating
developers and applications from differing connectivity protocols and other
aspects of the underlying online infrastructure. DirectPlay simplifies game
management for online game service providers and makes it easy for game
players to locate partners and connect to multiplayer game sessions.
"Microsoft DirectX Media 5.1 advances the multimedia developer community
for Windows in two ways," said Eric Engstrom, general manager, DirectX Media
at Microsoft. "First, it delivers a high-performance SDK for creating dynamic
applications, tools and content. Second, it provides end users with optimal
performance of those applications and content, through the incorporation of
DirectX 5.1 run times in Internet Explorer 4.0 and upcoming releases of
Windows. This advance is significant because it means that developers don't
have to spend valuable design time building their own run times, and end users
don't have to download viewers just to display Web content. That's a huge
benefit for Internet developers, and it goes a long way toward making the
Internet a more enjoyable, user-friendly experience for end users."

Tight Integration With Low-Level DirectX Foundation Functionality
DirectX Media 5.1 services are accelerated in hardware and software by
DirectX Foundation APIs, which provide low-level, device-independent access to
video cards, sound cards and 3-D accelerators. Because DirectX Media and
DirectX Foundation are integrated internally, this acceleration of
higher-level services is automatic and requires no low-level programming by
the developer. As a result, developers can access full DirectX functionality
regardless of their programming skill level.
The DirectX Media 5.1 SDK frees developers from the system-level work and
enables them to focus on easier-to-use tools for a broader range of authoring
talent, including "prosumers" and consumers. With the launch of
DirectAnimation, the multi-industry adoption of DirectShow and run-time
support included in Internet Explorer software and future Windows 98 and
Windows NT 5.0 platforms, Microsoft puts a new era of multimedia technology
leadership and innovation into the hands of its developers.

Availability
The DirectX 5.1 SDK is available now on CD-ROM or at Microsoft's Web site
microsoft.com.
Founded in 1975, Microsoft is the worldwide leader in software for
personal computers. The company offers a wide range of products and services
for business and personal use, each designed with the mission of making it
easier and more enjoyable for people to take advantage of the full power of
personal computing every day.
NOTE: Microsoft, DirectX, Windows, Windows NT, DirectShow,
DirectAnimation, Visual Basic, JScript, Visual C++, ActiveX, Direct 3D and
DirectPlay are either registered trademarks or trademarks of Microsoft Corp.
in the United States and/or other countries. Other product and company names
herein may be trademarks of their respective owners.

SOURCE Microsoft Corp.
/NOTE TO EDITORS: If you are interested in viewing additional information
on Microsoft, check out the Microsoft Web page at
microsoft.com on Microsoft's corporate information pages./
/CONTACT: press only, Olivia Riley, of MacKenzie Kesselring,
503-225-0725, oliviar@mkinc.com, for Microsoft/
/Web site: microsoft.com
(MSFT)