The way out is in Latin America
Crisis in newspapers in the United States and Europe makes foreign companies focus in Latin countries
Published 19/10/2012 | GABRIEL AZEVEDO
Machine translated from Gazeta do Povo Newspaper.
gazetadopovo.com.br
The economic recovery and low broadband connectivity for internet place Latin America in the expansion plans of the major newspapers of the world. The region recorded a growth of 5% in the sale of newspapers in recent years, according to the World Association of Newspapers. In Brazil, the circulation of publications is increasing since 2004, according to data from the National Newspaper Association (ANJ). Until last year, the average was 4.6% per year, highlighting the most popular titles, to £ 1: 10.3% more in 2011 compared to 1.6% of major newspapers, which cost up $ 2. More favorable than the current scenario, Latin America also has good growth prospects.According to a study from Pricewaterhouse Coopers, the circulation of newspapers in the region will grow over the next five years, particularly in Brazil, Chile and Argentina.
This good performance has attracted large companies worldwide communication, here they see a chance to escape the crisis of print media, more significant in the United States and Europe.Yesterday, the U.S. magazine Newsweek has announced plans to close the print edition after 80 years and moving to a digital format. The last paper edition due out Dec. 31.
The pioneers were the Financial Times and El Pais, which recently opened newsrooms in Sao Paulo and Mexico City. During the 68. General Assembly of the Inter American Press Association (IAPA), which brought together 600 journalists from 12 to 16 October in Sao Paulo, the New York Times (NYT) also detailed the expansion plans of the newspaper, which wants to open a site in Brazil.According to the Brazilian Constitution, to act in the country, 70% of the capital of the news organization must be Brazilians.
Arthur Sulzberger Jr, publisher of The New York Times, says Brazil is the perfect place to expand business NYT. Scheduled for release in the second half of 2013, the Portuguese website with headquarters in São Paulo will have 30 to 40 stories per day. One third of them will be produced specifically for the Brazilian site by local journalists, and the remainder will be translating the NYT."Now is the time to invest in the country," he said, to highlight its economic importance, culture and public profile, he says, of "boundless intellectual curiosity." The onslaught of newspaper Manitobans occurs while betting that other large groups in the country. CNN, the Los Angeles Times, both from the USA, the Al Jazeera, Qatar, and the Xinhua news agency, China; have increased or plan to expand its operations in Latin America.
President of the group Prisa, which publishes El Pais, Juan Luis Cebrián believes that the incorporation of millions of citizens into the middle class in countries like Brazil, Colombia and Peru favors the expansion plan of the group that controls the newspaper. The economic and political stability is also indicated as differential of Latin Americans relative to other emerging markets, like India and China.
The El País is investing in Latin America where it is already printed in five different locations - one São Paulo - with a circulation of 40 000 copies. Last year, he opened a newsroom in Mexico.Currently, 31% of users are in other Spanish-speaking countries and Brazil. The essays in Madrid, Mexico City and Washington operate 24 hours.
Sites are not yet profitable
In the opinion of the journalist and professor Rosental Calmon Alves, a specialist in media outlets from the University of Texas (USA), the quest for economic sustainability of print journalism has not passed of failed attempts. During exposure at 68. Assembly of the Inter American Press Association (IAPA), Ahmed recalled that the big problem is the loss of newspaper advertising revenue. "For 60 years the newspapers are losing readers. The difficulty lies in obtaining revenue, which virtually despareceu "he said.
The president of the group Prisa, which publishes El Pais, Juan Luis Cebrián said no answers about the new funding models. For him, anyone migrated from paper to digital versions successfully."None of the models is profitable," he says.
The paywall, charging virtual adopted by the New York Times and other newspapers around the world, was also criticized. "Newspapers have tried to collect content in 1990 and did not work. Why would work today? "Questions Alves.
The future of print media was the topic of much discussion of the meeting. The former CEO of Grupo State, Silvio Genesini defended the payment for journalistic content on the internet and called for the vehicles online investigate the ciberleitores to offer a product more focused.
For the CEO of the New York Times Company, Arthur Sulzberger Jr., journalism's future is in mobile platforms and the web, and this is a global condition. The New York Times online since 1996. It has two million paying subscribers, who consume content between print and digital media.
The main conclusion of the discussions is that times are changing and there is a single output. Each vehicle needs to seek an alternative. For Professor Alves, media companies have to assume as technology companies. "Nobody else is single newspaper or television, is a technology platform. To survive, journalism needs of entrepreneurship. We were used only to improve what we had, we need to reinvent, create something new and not be afraid of making mistakes. |
