To: Cogito who wrote (143707 ) 10/26/2012 8:03:32 PM From: zax 2 Recommendations Respond to of 213177 >> How long was the line? Not long. I only had about a 45 minute wait. Fantastic unboxing experience. To hearten you (in addition to the fact that no one was camping overnight), pull you from the doldrums of your very un-Cogito like "law of large numbers" statement that freaked out your large fan base, and to please every fanboy and girl here, I will tell you a story: Apple does have some rather clever marketing going on: I came home and showed my 12 year old daughter the Surface. Here first reaction... "They have a mini iPad now!" So I asked, how she knew about the minipad. "Everyone knows about it. And all the girls say they are going to get one" "Really? Who are all the girls?" "All the girls at school" "How do all the girls at school know about the mini-pad?" "Because its on all the computers" "What do you mean its on all the computers?" A few minutes later, I understood.... You see, the School system has Macs. And apparently, Apple has control of the home screen that pops up whenever Safari is launched on all of these educational Macs. And the home screen, of Safari is plastered with adverts for the iPad mini. Really, a very clever advertising strategy; and pulls together resources across their empire in a way that MS certainly couldn't. MS doesn't control the default browser home page of PCs sold by, say Dell, to schools. Dell does. As IT director, I would typically write a script to reset the browser home pages that manufacturer x,y or z has set (usually in order to raise some money throught a search partnership and advertising), to the company Intranet home page. But many admins are quite lazy or don't know how to automate scripts across an enterprise, and simply leave it as the manufacturer shipped it; up to the end user to change. In our school system, this is the case. In my book this is borderline brainwashing, but certainly no more than any other advertiser targeting kids. But in this case, Apple has their own, free advertising channel direct into the forming minds of pre-teens. I still don't see many parents shelling out $329 for a toy for their 12 year olds; but certainly in my school district, where the average home price is $1.5M, and the computers at the middle school are all shiny Macs, Apple made a real mark today. There are now lots of little kids annoying their parents for a $329 toy. You may now resume calling for $1T market cap, so I can resume making fun ot it.