Hi Billy, First some VideoCD from ESST...
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ESS Technology Announces Multiple Design Wins for Its
Integrated Video CD Chip
PR Newswire - December 02, 1997 06:02
ESST %CPR V%PRN P%PRN
FREMONT, Calif., Dec. 2 /PRNewswire/ -- ESS Technology, Inc.
(Nasdaq: ESST) today announced it has received design wins from START Computer
Electronics Group, one of the top five video CD and PC manufacturers in China,
and several consumer electronic manufacturers in eastern Asia for its
highly-integrated video CD chip solution. The designs incorporate ESS'
expanded-capability ES3210 video CD chip. The ES3210, in combination with
ESS' ES3209 video CD companion chip, provides the industry's first solution
for integrating video CD systems and Graphical User Interface (GUI) and
Internet hyperlink features. With the ESS solution, manufacturers of video CD
players can build machines that play both video and graphics content, thereby
enabling interactive graphics functionality within the context of the video
material.
START plans to use the ES3210 and ES3209 in a new series of VCD products
to be introduced into the China market this month.
"ESS has a distinctive and well-thought-out road map for multimedia
products in the consumer electronics and computer markets," said Wu Bo Chian,
general manager of START. "As one of the leading manufacturers in China in
both markets, we clearly see the advantage that the ES3210 and ES3209 have to
offer. By bringing in many of the attractive features of personal computers,
such as a GUI and Hyperlink, we can now offer VCD players with more intuitive
user interfaces."
"We are excited that START has chosen ESS products for its VCD players,
targeting both the entertainment and education segments of the market," said
Johnston Chen, vice president of ESS' Consumer Electronics Division. "Since
the introduction of the GUI and Hyperlink chip earlier this quarter, we have
received tremendous interest from VCD manufacturers in China. START
understands the benefits of ESS' products and quickly switched to ESS'
solution to take advantage of the new features."
ESS also announced new design wins for the ES3210 and ES3209 combination
from several other Asian manufacturers, including Konka Electronic Group Co.,
Ltd., Prosperity Electronic Co., Ltd., Yuan Wearnes Technology Ltd., ACS
Innovation International Pte, Sunstar Electronic Co., Ltd., Zhong Peng
Electronic, Keyi Electronic, Neon Electronic Co., Ltd., Mizuda Electronic Co.,
Ltd., and Colin Electronic Co., Ltd.
The ES3210 features ESS' unique Programmable Multimedia Processor (PMP)
technology to provide the Video CD requirements for full video CD support,
zoom control, video image scaling, an advanced integrated power management
system, and a number of other features. ESS uses its high-level integration
capabilities to add more functions on the same chip solution, thereby reducing
the system cost over competitive solutions by reducing the number of external
components.
The ES3209 integrates most analog function requirements, such as an
NTSC-TV encoder, audio DAC, echo, 3D surround sound, clock generator, remote
control, and microphone amplifier, into a single chip.
ESS Technology
ESS Technology, Inc. is a leading supplier of PC audio and digital video
solutions for the PC and consumer markets. ESS designs, develops, and markets
highly integrated mixed signal semiconductor and software solutions for
multimedia applications. ESS, headquartered in Fremont, California, has sales
and technical support offices in Austin and Houston, Texas; Irvine,
California; Bellevue, Washington; Beijing and Shenzhen, China; Tokyo, Japan;
Taipei, Taiwan; Seoul, Korea; and Hong Kong. ESS Technology is listed on the
Nasdaq Market System under the symbol ESST. World Wide Web site:
esstech.com
The matters discussed in this news release include certain forward looking
statements that involve risks and uncertainties, including the timely
availability and acceptance of new products, the impact of competitive
products and pricing, the dependence on continued growth in demand for PC and
consumer multimedia products, the management of growth of the company, and the
other risks detailed from time to time in the SEC reports of ESS, including
the report on Form 10-K for the year ended December 31, 1996 and Forms 10-Q
for the quarters ending March 31, 1997, June 30, 1997, and September 30, 1997.
Actual results could differ materially from those projected in the
forward-looking statements.
SOURCE ESS Technology, Inc.
/CONTACT: Gary W. Breeding, CBC, Director, Marketing Communications of
ESS Technology, Inc., 510-492-1792, or Gary.Breeding@esstech.com/
/Company News On-Call: prnewswire.com or fax, 800-758-5804,
ext. 108866/
/Web site: esstech.com
(ESST) |
