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To: John Koligman who wrote (143888)	10/29/2012 9:10:13 PM
From: Doren	3 Recommendations Respond to of 213177

This all seems on first look to be positive. I don't necessarily think they were in big trouble but a big ship needs to start turning well before the destination. It seems like rational reorganization. I'm also encouraged by this: Details on the behind-the-scenes politics were published on Wednesday in a feature by Bloomberg Businessweek. It revealed that Cook "nearly witnessed an insurrection" after Mansfield's retirement and replacement were announced. "According to three people familiar with the sequence of events, several senior engineers on Mansfield's team vociferously complained to Cook about reporting to his replacement, Dan Riccio, who they felt was unprepared for the magnitude of the role," This means that the engineers were confident enough to go straight to Cook. I think its a good thing when important people who do the hard work are allowed to be frank with a CEO. He doesn't necessarily need to agree, but it looks like in this case he thought it through and was decisive. He decided where they needed to be heading. Not only fired some people, but offered Mansfield a raise AND seemingly a promotion. Charted a pretty rational new organizational chart to get them where they need to go without making it too radically different or complicated. Its a good CEO who can reverse things and admit there were mistakes.