To: HerbVic who wrote (147261 ) 12/21/2012 8:02:48 PM From: NAG1 Read Replies (1) | Respond to of 213177 HV,The market share statistic really gets too much emphasis in smartphones. Maybe so, but part of it depends on how things get measured. If there is an accurate measurement for the part of the market that Apple is in, then I think it has more importance. If it includes all the cheap android phones which really are not in the same class and really are in a different market segment, then it loses it relevance. As with computers, Apple's market share in cpus(not including the iPad) is pretty low(even though it is getting better). If you take a look in the more expensive part of the cpu market, Apple's market share improves significantly.With cell phones, yes there is a little stickiness with familiarity and software accumulation, but it is almost negligible. Is that really true and is there any data for your statement? Even though the apps are cheap, the cost of the ones you accumulate will build up over time. Even if we were thinking about changing platforms, which we are not, but if we were, there would probably be a significant cost in replacing the apps that we have. Also, trying to get all the music we have into a different platform other than iTunes would most likely be difficult. So anecdotally, I disagree with your statement but that is just me and my family. There is also a familiarity with the iOS system which I wouldn't want to mess with trying to learn something else with no clear benefit. I do think that what Gugie has been posting about the size of the screen has some relevance. I do think that for some people who feel that a bigger screen is most important, then all the stuff that I have talked about becomes irrelevant. I did overhear a conversation that several acquaintances of mine were having. One was saying that her husband wanted a bigger screen so he got an S3 but she felt the screen and size of the iPhone was fine so she was sticking with Apple. She felt the S3 was too big for her. I have heard that from several people as well and many of them are women. I think another thing for women is that Apple iPhone stuff has mostly just worked and takes very little fiddling with to get to know and get to work properly. That hasn't always been the case with some of the older Android phones, from what I have read. The newer ones, depending on the model of phone, I have heard different things about so I am reserving judgement. JMO though. Good luck out there and a happy holiday season Neal