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Politics : How Quickly Can Obama Totally Destroy the US? -- Ignore unavailable to you. Want to Upgrade?


To: joseffy who wrote (687)12/29/2012 1:24:56 PM
From: Hope Praytochange  Read Replies (2) | Respond to of 16547
 
here is a copy of recent article on retail:



The reality that 48 million Americans are on food stamps, 100 million working-age U.S. citizens do not have a job, and that one-out-of-every-four Americans that do have a job earns less than $10/hr could all be mitigating factors.



In spite of this, optimism still abounds for the after-Christmas/New Year's sales. Therefore, I suggest the retailers change the way they think about their holiday sales.



Rather than focusing on margins or profits, the emphasis should be on the technique of moving the merchandise.



As an example, The Gap gave 60% off any website purchase and an extra 30% discount for a day-after-Christmas buy. Do the math, for a $100 item ($100 - $60 = $40) with an additional 30% discount ($40 - $12 = $28), it equates to a whopping $72 in savings



It's very difficult for me to believe that Gap still makes a profit with a 72% discount.



More than likely, the retail analysts would say the day is a loss leader for future shopping. In other words, the retailer is more than willing to take the loss in order to generate internet traffic and create store familiarity.