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Technology Stocks : S3 (A LONGER TERM PERSPECTIVE) -- Ignore unavailable to you. Want to Upgrade?

To: Parker Benchley who wrote (8163)	12/3/1997 11:12:00 AM
From: John Nasser	Read Replies (1) \| Respond to of 14577

S3 takes separate video path Junko Yoshida 237 Words 2005 Characters 09/01/97 Electronic Engineering Times 176 Copyright 1997 CMP Publications Inc. Redmond, Wash. - Better-than-TV picture quality may become a mantra for PC OEMs and chip vendors seeking a place in next year's entertainment PC and digital-TV implementations. * Working in an exclusive agreement with Faroudja Laboratories Inc. * (Sunnyvale, Calif.), S3 Inc. will implement Faroudja's proprietary video-processing technologies in hardware devices. * One-upping Microsoft Corp.'s Bob and Weave, the S3-Faroudja solutions look to improve the picture quality not only of 24-frame/second film based on DVD materials, but of TV-camera-based video materials as well. * Faroudja is licensing technologies in line-doubling, detail enhancers, cross-color suppression, motion tracking and compensation and digital compression filtering. * S3 will launch Faroudja's technology in two phases, said Scott Tandy, director of marketing for high-end graphics products at S3 (Santa Clara, Calif.). First, the company will offer an add-in card that incorporates * Faroudja's existing multichip solutions along with S3's graphics chip. It will be sold "most likely not as a retail product but as an evaluation platform, so that PC OEMs could integrate it inside their PCs," Tandy said. A PC OEM's bill of materials would rise somewhere between $200 and $250, he said. * In phase two, S3 will introduce a single-chip integrating Faroudja's video-processing technologies and S3's 2-D and 3-D graphics accelerators. Microsoft software design engineer Scott MacDonald said S3's efforts will not conflict with Bob and Weave. "We support their idea," he said, which he called "a very high-end solution." Copyright (c) 1997 CMP Media Inc.