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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: sandeep who wrote (147608)	1/3/2013 6:08:59 PM
From: jeftuxedo	2 Recommendations Respond to of 213176

First of all it is Ive, not Ives. Second, I would venture to say that even a moderately-informed AAPL investor knows who Jony Ive is. The day that he decides to leave Apple (I hope that it won't be for a long, long time) is the day that I decide to start liquidating my holdings.

To: sandeep who wrote (147608)	1/4/2013 12:00:30 AM
From: Doren	3 Recommendations Read Replies (1) \| Respond to of 213176

Its a little more complex than that. At any time the designers have a bunch of ideas in their heads, at a certain point they put those ideas out, then all the designers play with the idea and it evolves. Eventually most are weeded out. Some become products. Jobs of course had input and eventual say over which ideas were prototyped and which prototypes survived to actual products, but multiple people are involved in the creation and fruition of ideas. Jobs was just one guy, a very smart guy, but one guy among a bunch of people who are still coming up with ideas and refining them. Apple is a virtual design factory. Hopefully it will stay that way but no one really knows how long it will last.