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To: scott harrison who wrote (3522)	12/3/1997 12:04:00 PM
From: fut_trade	Read Replies (2) \| Respond to of 27307

Think about it. When ETRADE experienced heavy increases in new customers, only two companies were advertising on Yahoo! Quotes. Now there are 4 companies! Sure there's a slow down to ETRADE, but I'll bet there's good growth in the internet brokerage industry. That's a 100% increase in advertising revenues on Yahoo! Quotes within the last few months. Peter

To: scott harrison who wrote (3522)	12/3/1997 12:14:00 PM
From: Don Westermeyer	Respond to of 27307

Scott, I doubt YHOO ad's affect EGRP much anymore. I'd guess EGRP spends over 100 times more $$$ on print ads in Money, Barrons, etc. than they do in internet advertising. And of course there is the recent negative publicity they have to deal with.

To: scott harrison who wrote (3522)	12/3/1997 1:17:00 PM
From: Dylan	Read Replies (1) \| Respond to of 27307

<<I beg to differ. ETrade stock is down about 25% yesterday and today because the company stated they've experienced a DROPOFF of new accounts in November. And I've seen more Etrade banner ads last month than ever before. Ameritrade is also getting hit hard today.>> The DROPOFF could be due to other things such as market volatility and the holiday season. My guess is that many of ETrade's customers are beginners who have extra money they'd like to invest. This time of year, however, people are thinking about holiday expenses rahter than starting to invest. -Dylan