To: SI Dave who wrote (29237 ) 1/22/2013 4:22:36 PM From: IngotWeTrust 2 Recommendations Respond to of 32945 Your simplistic ageist bifurcation overtly implies only the Gen X/Y'ers--aka the "thummers of net users" DO NOT hate ads. All that proves is that the same youth who mooch off mom & dad, have student loans out the wazoo, useless college degrees, and are profligate, indiscriminate, stupid x-box/iphone/ipad/netbook/iPod spenders are as easily brainwashed as the maturation interrupted pre-teen and mid teen clique-ers (pun intended) have always been. This classification of current non-resistant to the flood of 'net advertising actually care about what Paris Hilton's dog is wearing today. Or Kim Kardashian's latest row with athlete hubby is. Or what Lance Amstrong is currently pedalling.......So, add yourself to the "young person category along with Jorj X" >>>>Methinks that [my proud hating internet advertising posting comes from a long PRE-internet resistance to all ad modalities] does not contradict what I said, which was that old gen (i.e., early internet adopters) hate ads.<<< People who love ads fit into 2 categories...advertisers themselves and sellers of said advertising. Check your marketing statistics. Oh, that's right. You never studied advertising, or marketing, eh? If you want to grow sales, word of mouth via personal referral is absolutely best, not the fastest, but still the best. It is the most enduring modality for garnering future sales, name the product.. WOM referrals/testimonials/anecdotes delivered in 1:1 or small group verbal exchangee are the least intrusive and least annoying advertising "on the hoof" as it were. Something either works or doesn't. Simple is best, now or then.Buzz , whatever the source, is annoying. Spin is dizzying. Cacophany shatters sanity and development of thought or concept. Humans have been swatting buzzers---gnats, bees, flies, and mosquitoes longer than even print or visual buzz/spin/cacophanous media has existed. Can you imagine for a moment, the storytellers of old, tasked with passing the sacred traditions and mores/taboos of societal interaction pausing for a word from their sponsors as they retell and regale from their perches or campfires. Even the rabbinical didn't indulge in such annoying contrivances. Imagine the Gutenberg Bible with banners, or rotating "key word" URLs... Oh, that's right, Gutenberg came before Kindle...even in the alphabet it would appear. I think I'm going to go wretch now.