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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Ken Tam who wrote (26044)	12/3/1997 4:16:00 PM
From: coopie	Read Replies (1) \| Respond to of 50808

Hi Ken, An oldie but a goodie... ct: C-Cube \| Previous \| Next \| Respond \| Earnings \| C-Cube Clubhouse \| To: coopie (25355 ) From: Roader Monday, Nov 17 1997 8:48AM EST Reply # of 26045 C-Cube Secures One of Japan's Largest PC Peripheral Manufacturers for DVD; I/O Data ZiVA-Based Solution Wins Hitachi Recommendation Business Wire via Dow Jones MILPITAS, Calif.--(BUSINESS WIRE)--Nov. 17, 1997--C-Cube Microsystems Inc. (NASDAQ:CUBE), the leading provider of integrated digital video solutions, today announced that I-O Data Device Inc. (I-O Data), the leading producer of computer peripheral products in Japan, has selected C-Cube's ZiVA decoder with SecureView technology for its GV-DVD decoder board. Based on the board's high video quality, Hitachi, Ltd. (NYSE:HIT) has recommended the ZiVA-based GV-DVD card as the ideal video playback solution to be used with Hitachi's next-generation DVD-ROM drive. "We selected C-Cube's ZiVA with SecureView because C-Cube has always represented the best in video quality, and offers the most integrated solution for retail DVD kits," said Taku Tsuchida, General Manager of Planning and Marketing Department of I-O Data Device. "By leveraging a proven solution, we are assured of a reasonable time-to-market with the right feature set." "C-Cube's ZiVA and I-O Data's GV-DVD are the key elements to preserving the integrity of the content played on our DVD-ROMs, which is becoming increasingly important as new studios begin to release their content in the DVD format for this Christmas selling season," said Shinichi Usami, Business Development Department Manager of Hitachi's Optical Data Storage Systems Operation. "With this assurance, we expect to see Hitachi's DVD-ROM drives take off in 1997." "We are honored to be selected by I-O Data as its key DVD supplier," said Alex Daly, vice president of marketing for C-Cube Microsystems. "With DVD fast becoming the international standard for movie content, we are very pleased to have the reputable tandem of Hitachi and I-O Data offering DVD to Japan consumers. The combined strength of I/O Data and Hitachi in Japan's retail channel should drive this momentum even further." I-O Data's GV-DVD card uses C-Cube's single-chip ZiVA processor with integrated SecureView CSS copy protection. ZiVA's high level of integration and tamper-resistant copy protection technology has allowed C-Cube to emerge as one of the leading providers of DVD decoders in the PC market. C-Cube's SecureView technology fully complies with the DVD Consortium's copy protection scheme known as the Content Scramble System (CSS). By tightly coupling copy protection and decryption with audio, video and system decoding functions into a single-chip solution, C-Cube has developed the industry's most secure DVD decoder chip. Other hybrid decoders that separate the CSS decryption from the DVD decoding are highly susceptible to unauthorized copying of DVD content, thereby violating the CSS guidelines for copy protection implementation. The level of security achieved with SecureView ensures content owners that their copyrights will be protected on the DVD format when implemented in a PC environment, and provides manufacturer of DVD products with a tamperproof hardware solution. About C-Cube Microsystems C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the consumer electronics, communications and convergence markets. C-Cube is headquartered in Milpitas, California with offices in North America, Europe, and Asia. Its stock is traded on the Nasdaq National Market under the symbol CUBE. C-Cube can be reached at 1-408/944-6300 or on the World Wide Web at c-cube.com . About I-O Data Device, Inc. I-O Data Device, Inc., established in 1976, is the leading producer of computer peripheral products in Japan. Through its continued and ever-expanding design and global marketing of hardware and software products, I-O Data Device, Inc. is committed to meeting the rapidly changing requirements of its diversified customer base. About Hitachi Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's largest electronics companies, with fiscal 1996 (ending March 31, 1997) consolidated sales of $68.7 billion. The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. Note to Editors: The C-Cube logo is a registered trademark of C-Cube Microsystems Inc. C-Cube is a trademark of C-Cube Microsystems Inc. CONTACT: C-Cube Microsystems Anne Hohenberger, 408/490-6688 anneh@c-cube.com Mary Giani, 408/490-8628 mary.giani@c-cube.com