To: eric larson who wrote (3532 ) 12/6/1997 2:54:00 PM From: eric larson Read Replies (1) | Respond to of 6570
"EYES ON THE PRIZE" (June 1997) Wink sees a future in a more modest interactive television. (article cited on the IATV thread re Wink and Interactive TV development in Japan)redherring.com Excerpts: ... As for cost, set-top manufacturers pay Wink anywhere from $2 to $5 per box depending on volume. Ms. Wilderotter [Pres. & CEO of Wink] estimates that 3 million Wink-enabled boxes will be deployed by the end of this year and hopes to have nearly 1 million activated. To meet this goal, she adds, Wink is in discussions with all the major cable operators, including Time Warner, Continental, TCI, Comcast, and Cox. For cable operators, the lure is that Wink provides a differentiating service in a highly competitive environment. Cable operators typically pay Wink almost $50,000 per server, according to the company. ...Sold, to the lady in sweatpants. It so happens that General Instrument and Scientific-Atlanta are so fond of Wink that they each have equity positions in the company. Toshiba, NTT, and Benchmark Capital have also invested. Toshiba is leading a group of Japanese electronics companies, including Sony, JVC, and most recently Matsushita, that are building Wink engines directly into TV sets along with modems. The modems are significant because they provide a response backchannel, which lets viewers respond to offers or services in the Wink interface. For instance, Nandemo Kanteidan viewers have been bidding from the comfort of their own couches using their remote controls. Ms. Wilderotter believes the response capability will be extremely lucrative as a revenue stream for cable programmers, advertisers, and Wink. The company has developed a response server to aggregate and route responses from Wink clients. If, for example, a subscription banner from Sports Illustrated appears during a football game and the viewer requests the subscription, the server handles the order, matches it with viewer billing information, and forwards it to the appropriate fulfillment house. Although the back-end operation is an unruly beast, Ms. Wilderotter learned the trade well during her 12-year tenure at CableData, the largest provider of MIS and billing services in the cable industry. At this point, the stage is well set for Wink, and the early word from Japan is promising. Muneo Wakabayashi, the executive in charge of Wink ITVision at TV Tokyo, told The Herring that Wink-enhanced programs were averaging "hundreds of interactions with the audience during airtime." He also said that 30,000 Wink-equipped TVs had been sold since last October and that TV Osaka would roll out Wink-enhanced shows in June. Meanwhile, the Intertext Consortium, a group of 55 companies that includes most of the large Japanese electronics, broadcasting, and telecommunications concerns, is actively backing Wink standards. ... Other articles: Message 2895644